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Crystal McFerran Named One of CRN’s 2020 Next-Gen Solution Provider Leaders

Full press release 


Plano, Texas, December 3rd, 2020 – The 20 MSP is pleased to announce that CRN®, a brand of The Channel Company, has recognized Crystal McFerran, Chief Marketing Officer, as one of its Next-Gen Solution Provider Leaders for 2020. This list recognizes exceptional individuals who have made significant contributions in driving growth and strategic direction over the last year to the channel companies they work for, including integrators, VARs, MSPs and other solution provider organizations.


The inaugural Next-Gen Solution Provider Leaders list includes rising star executives, directors and managers, 40 years of age or younger, who are poised to be tomorrow’s channel leaders.


As CMO, McFerran plays a key strategic leadership role in helping achieve growth objectives for The 20. In addition to developing strategies for member acquisition and engagement, she works to enhance The 20’s brand equity and further its reputation as an innovative, partner-centric MSP consortium, dedicated to growing MSPs through a proven sales model. Among her responsibilities, McFerran oversees The 20’s strategy for marketing across a wide array of traditional and digital channels.


“We are excited to see Crystal McFerran recognized as one of CRN’s 2020 Next-Gen Solution Provider Leaders,” said Tim Conkle, Chief Executive Officer of The 20.  “Crystal is a proven leader in the IT channel, bringing energy, dedication and deep expertise to help The 20 accelerate nationwide growth.”


“CRN’s Next-Gen Solution Provider Leaders list honors IT channel up-and-comers who are blazing a path forward to the next era of the IT channel,” said Blaine Raddon, CEO of The Channel Company. “We congratulate the individuals on this year’s list for bringing fresh ideas and new ways of delivering success that are setting the pace for the rest of the channel.”


The Next-Gen Solution Provider Leaders list will be featured in the December issue of CRN Magazine and can be found online at


About The 20 MSP

The 20 is an exclusive business development group for Managed Service Providers (MSPs) aimed at dominating and revolutionizing the IT industry with its standardized all-in-one approach. The 20’s robust RMM, PSA, and documentation platform ensures superior service for its MSPs’ clients utilizing their completely US-based Help Desk and Network Operations Center. Extending beyond world-class tools and processes, The 20 touts a proven sales model, a community of industry-leaders, and ultimate scalability. For more information, visit:


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About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.


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© 2020 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.