MSP Spotlight: Meet Matt Rose, Founder and CEO of VM Squared

Tell us a little about your MSP…

Since 2002, VM Squared has been a leading provider of IT support and consulting, focusing on small and medium-sized businesses in the North Mississippi area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.

How long have you been a member of The 20?

Since April of 2019.

Why did your MSP originally look to partner with The 20?

I was at a crossroads. My Marketing Director resigned with no notice for medical reasons and our marketing/sales machine was just gaining traction. I really didn’t need help desk support but badly needed the marketing piece. I talked with Matt King to see how we could make this thing work. I discovered that I could deliver the help desk for much less than it was costing me for my team of 2, and I’d get the whole help desk. I moved forward thinking I’d transition my on-site team to field engineers. I ended up removing 1 and the other is my field engineer.

We will be starting with marketing next month.

Tell us about the biggest change in your business since joining The 20.

Re-aligning my business to work well with The 20 is the biggest change. I not only changed roles around but I also changed our sales process and size of client to seek out (larger).

What do you like most about being a member of The 20?

I enjoy the community and the staff of The 20. They are my extended team and are there to bounce ideas off of — then help you run with them.

What do you think is the most important quality necessary for success?

Process, Process, Process. You cannot scale without well-documented processes.

What are your biggest business challenges?

Sales. I have been doing all the sales and have just not been getting in front of the right people. It goes back to marketing, but I am growing my sales team.

What are your areas of focus for 2019?

Adding prospects with 500-plus endpoints. Becoming the MID for these companies. With sales, the other problems can be dealt with. We are also opening a BCDR Failover facility for enterprise clients. This will give them a physical place to conduct business when their primary facility is disrupted.

What advice would you share with an MSP looking to scale their business?

Get the right people in the right seat on the right bus. Then, get your processes documented and stick to them. Get in front of prospects that match your core values and mirror your best clients.

What book are you currently reading?

I’m always reading or listening to books on Audible. My current books are The Art of Deception by Kevin Mitnick, Clockwork by Mike Michalowicz, and Social Engineering by Paul Wilson.

Favorite blogs / podcasts

I listen to Leo Laporte and read Brian Krebs.

 

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