Meet Eric Emerson of E-Squared IT!
Tell us a little about your MSP…
E-Squared IT is located in Clinton, New Jersey and has been open since 2015. Things really started taking off in 2018 right around the time we joined The 20.
How long have you been a member of The 20?
We’ve been with The 20 since around May 2018.
Why did your MSP originally look to partner with The 20?
I came from small / medium sized MSPs before going independent and lacked the knowledge necessary to grow our MSP to that next level. Outside of some mastermind groups / reddit focused discussion groups there was zero companies that had what I was looking for.
Tell us about the biggest change in your business since joining The 20.
Biggest change for us was our revenue. In 2020 alone in a down economy, we’ve more than tripled our monthly recurring revenue. It has been a serious game changer.
What do you like most about being a member of The 20?
The biggest benefit is the collaboration with other like-minded MSPs. We tried to start a local mastermind group of local MSPs here in Jersey and were essentially told to go kick rocks. No one wants to share their “secret sauce” with the competition. Now with the20 we can share ideas of what works and what doesn’t work without having to worry about potentially losing local business.
What do you think is the most important quality necessary for success?
100% you have to treat your clients like they could leave at any moment. Treat your clients like they are your only client, and spend time learning about who they are as people along with the tech stuff. The soft skills are becoming just as important, if not more important than the tech knowledge
What are your biggest business challenges?
Our biggest challenge this year was delivering on our QBR / customer service promise during a pandemic. It became extremely hard to connect with our customers when its chaos in the outside world.
What are your areas of focus for 2021?
Our biggest areas of focus will be continuing the sales and marketing push we did for 2020, but doing so in a controlled way that doesn’t degrade overall service delivery. This year was A LOT, all at once.
What advice would you share with an MSP looking to scale their business?
Marketing and sales matter more than you could possibly imagine. Carve out a budget for Google Adwords / Linkedin and push every dollar you can to those platforms.
What book are you currently reading?
The last book I finished was Everything is F*cked by Mark Manson!
Favorite blogs / podcasts
I cant seem to find any MSP / tech related blogs that aren’t overly vendor heavy, so im going to have to offer up the king of fake business himself Mr Tim Dillon on the Tim Dillon show. He’s a national treasure and must be protected at all costs.
Interested in becoming a member like E-Squared IT? Click here for more information!
Windows Virtual Desktop is a service hosted on Azure which allows clients to consolidate their workflow like a traditional RDS server, but with a Windows 10 VM instead which is more intuitive to most users. This is a powerful technology for MSP’s which can cut both you and your client’s costs, reduce technical overhead, and increase security. It works out to a large win for everyone involved for most workflows.
Azure has become one of the biggest virtualization and cloud platforms with a medley of offerings and services which meld together into a Windows administrator’s sweetest dream. Let’s see exactly what Windows Virtual Desktop is, what it does well, how to get the most out of the platform if you’re not used to the cloud, and the security and backup features you get as well.
What Is Windows Virtual Desktop?
Windows Virtual Desktop boils down to a solution which allows you to manage a cloud Windows environment without having to manage the tedious parts of infrastructure, maintenance, or the pain of licensing. It is the natural evolution of RDP. We previously wrote about the more technical aspects of what makes a Virtual Desktop Infrastructure work. Let’s look at the features Windows Virtual Desktop offers to get a taste for what it does in practice rather than theory. Microsoft lays their Windows Virtual Desktop offering out with the following features:
- Set up a multi-session Windows 10 deployment that delivers a full Windows 10 with scalability
- Virtualize Microsoft 365 Apps for enterprise and optimize it to run in multi-user virtual scenarios
- Provide Windows 7 virtual desktops with free Extended Security Updates
- Bring your existing Remote Desktop Services (RDS) and Windows Server desktops and apps to any computer
- Virtualize both desktops and apps
- Manage Windows 10, Windows Server, and Windows 7 desktops and apps with a unified management experience
You get the ability to use a multi-user, multi-session version of Windows 10 which means a more simplified changeover and an easier licensing situation. You also have the option for Windows Server or an up-to-date version of Windows 7. Desktops and apps alone can be virtualized with this solution.
Windows Virtual Desktop makes it easy to get users virtualized cheaper and more efficiently than other solutions. You handle the setup, they handle the infrastructure (Azure AD) and maintenance (mostly). Microsoft also makes it easier than RDP, you don’t need a gateway server and RDP setups deployed to each desktop, your users just use a simple native app or an HTML5 webapp.
What Makes Windows Virtual Desktop Amazing?
This solution basically provides you a way to make virtual desktops for clients to work off of (which are especially important with work from home), but that isn’t all it does. It also allows support for Windows 7 which is compliant (i.e. it is patched and up to date from the vendor), and it allows porting over existing RDP setups. You get everything a traditional Windows virtualization solution could provide, plus an easier way to administer it and use it. It offers an easy line for clients to move over as well.
If you have clients with old Windows 7 desktops or Windows Server 2008 R2 boxes, you know how painful they can be to manage. The extended support on its own is far too expensive for most companies to realistically consider, so they take their chances with VM’s or trying to isolate the machine from the rest of the network. No matter how it’s done, it’s either expensive or painful for everyone involved.
The Azure setup streamlines maintaining a domain environment. Domain costs can become especially costly per user in smaller traditional setups. Ease of use is a general feature across the board for Azure. That being said, Azure can be hard to get going with since there are just so many features and options.
Augmenting Azure
We offer project services for migrations to help our partners focus on business while we focus on the boring parts. We partnered with both Crayon and Nerdio to augment our Azure offerings. Azure is complicated and can be difficult to navigate, but solutions like Crayon and Nerdio both have different offerings which fill in the gaps. They help handle translating the client’s need into something which can be cost effective with Windows Virtual Desktop (among many other Azure services).
Transitioning to Azure is easy if you’re somewhat technical and can follow directions, but you can end up with 10 different solutions which do the same thing and vary wildly in cost. The cost all depends on how well you understand the platform and what you need to satisfy the client.
Any MSP can handle the technical side, but the platform requires knowledge and experience to leverage it as efficiently as possible. It can be hard to find the time to maintain your business obligations while staying ahead of the dizzying number of XaaS platforms. Paying for a project to migrate or working with a vendor to simplify Azure and Windows Virtual Desktop setup can ensure your first migrations are a success and stay on track for cost and expectations.
It’s easy once you understand it, but it takes a lot of time and effort to get to the point it all comes together naturally. You can choose to learn on your own slowly, or you can get a jumps jump-start with expertise to immerse you in Azure and learn as you go. Neither solution is the right answer for all MSP’s or businesses, but if it gets overwhelming, there are options to get through the most mundanely challenging parts.
Azure Backup and Security
Azure offers a backup service which makes recovery and backup administration trivial if you’ve already bought into the Azure platform. Azure Backup doesn’t just work for devices hosted on Azure, you can also run it on traditional on-premise setups. It isn’t always the most cost effective solution outside of Azure however.
You also have a simplified network interface which abstracts your networking away from supporting a virtual appliance. Some providers still require you to support virtual firewalls and similar if you want the service to work and be secure. Azure makes it easy in general and keeps it easy enough that some power users can even administer it.
Azure Backups running as a cloud appliance rather than an on-premise machine or similar provides an advantage for security as well. Some crypto and ransomware variants are known to target HyperV machines or certain backup solutions to make recovery more painful. It’s a lot harder to do when it’s a one way transfer into the cloud rather than a machine sharing the same network.
I mentioned compliance earlier with Windows 7 with Windows Virtual Desktop, but this is a huge selling point to some clients. They need a legacy OS and they need to do things right or else have a hugely inconvenient network isolation project. We’ve had vendors suggest clients with applications on Windows Server 2008 R2 literally isolate and spin up a full, separate domain (intentionally using different credentials and user structuring), maintain a jumpbox (or two) which is at least partially isolated, and then suggest users transfer data by moving it from their system to the jumpbox, and then to the secure server to try and remain secure because extended support was too expensive. Or, they could just use Windows Virtual Desktop.
Conclusion
Windows Virtual Desktop won’t fit every client or every workflow, but it is a powerful offering and an efficient tool for many companies. Windows Virtual Desktop expounds on the possibilities in Azure with virtualization and creates the natural evolution to RDP and similar tools and technologies. Understand what it does and how, and you can understand when to use it, or when to not.
Services from Nerdio or Crayon can give you a shortcut to getting the most out of Windows Virtual Desktop and other Azure offerings. Windows Virtual Desktop is powerful, but it can be complicated if you are not familiar with the sheer volume of options. You can make the same basic system a dozen ways with a dozen different prices that all work the same; understanding how the options work and are billed is essential to making the right choices. It’s not hard on its own, but it can be when you’re trying to balance a business and selecting technology.
Sometimes it just works out cheaper long-term to rely on another expert to make the best choices and build the best experience the first few times. It’s important to remember how much your time or obligation is worth. We enable our partners to make use of these technologies to get the most bang for their buck.
Windows Virtual Desktop can provide an easier to manage environment which can be cheaper to operate for many clients. It abstracts away many security and infrastructure concerns, as well as unexpected costs. I’m yet to hear of a client moving to Azure or Windows Virtual Desktop and deciding to move back due to anything other than poor planning. The advantages are too great once you understand them.
MSP Spotlight: Meet Bill Whelden, President and CEO of Rx-IT
Tell us a little about your MSP…
Rx-IT started in 1999 with one client; just barely large enough for me to make a go of it. That was a 35-seat law firm — they owned me and they knew it. It was a really good feeling to get enough clients so they didn’t own me anymore. I was highly motivated! It was a better feeling bringing on the first hire so I didn’t have to do everything for everyone all the time. Up until then, I used to joke that my girlfriends name was ‘Palm Treo.’
How long have you been a member of The 20?
We’ve been in The 20 just over 3 years now.
Why did your MSP originally look to partner with The 20?
I went to some channel event back in early 2016. As I recall, someone invited me to a party. There was a man there. He talked and cussed a lot. Some called him ‘MSP Holy Man’ others called him ‘IT Prophet.’ He said to me, ‘Come, eat, be at peace and drink Tito’s.’ The next morning I woke on the sofa in the lobby of the hotel. I had a signed contract with The 20 and a one dollar bill stapled to my shirt collar.
Seriously, we spent a good number of years bumping our heads on the ceiling, we just couldn’t grow past a certain point. I was getting tired, really tired; burned out you might say. We were looking for a way to scale and grow the business. We knew we needed a good help desk but we also knew that peer guidance and a wider knowledge base were just as important. When we found The 20, it seemed to fit like a comfortable shoe.
Tell us about the biggest change in your business since joining The 20.
We’ve almost tripled our revenue in just over 36 months!
What do you like most about being a member of The 20?
The community. There are many communities within the channel but nothing quite like this.
What do you think is the most important quality necessary for success?
Motivation.
What are your biggest business challenges?
Our biggest challenge right now is learning how to better prioritize and keep what’s truly important in front and center. It’s amazing to me that I will find myself mindlessly organizing my sock drawer when there are so many other things to do, so many opportunities in front of us. Motivation and organization are things we always strive to keep in focus.
What are your areas of focus for 2019?
Profitability and growth.
What advice would you share with an MSP looking to scale their business?
Partner with The 20!
What book are you currently reading?
I am re-reading How to Stop Worrying and Start Living for the umpteenth time.
Favorite blogs / podcasts
My favorite blog is ‘The Negotiation Edge’ by The Black Swan Group
Interested in becoming a Partner? Click here for more information!
Tell us a little about your MSP…
Network Management Solutions is located in Santa Cruz, California. We serve Santa Cruz, Monterey, San Jose and the greater San Francisco Bay Area. The business was established in 1984 by Greg and Robin Sirakides under the name ‘ComputerLand of Capitola.’ I began working for them in 1998 and offered to purchase the business from them in 2006. I renamed the business in 2009 and began migrating my clients to an all-you-can-eat monthly support model. We enjoy serving our clients and giving back to the community that we live in!
How long have you been a member of The 20?
I believe we’re close to 3 years!
Why did your MSP originally look to partner with The 20?
We wanted to augment our support staff with a 24/7 service desk that was US-based. Additionally, we were already operating a managed IT department and liked the idea of partnering with like-minded MSPs to extend our breadth and depth of skill and location.
Tell us about the biggest change in your business since joining The 20.
Joining The 20 caused me to focus on the type of deals that were win-wins for both us and the client. This meant that I needed to start saying ‘no’ to opportunities, which was one of the best things I could have ever done. Not all deal are the right deals.
What do you like most about being a member of The 20?
The community. I have been a part of other networking groups, but everyone in this group is conducting business essentially the same way — and it helps when getting and giving advice.
What do you think is the most important quality necessary for success?
Having a growth mindset. All businesses make mistakes, including myself, including the service desk — it’s what we learn from those mistakes and how we grow from them that make us better and creates a better offering for our clients.
What are your biggest business challenges?
I have had 2 significant challenges to face in the last 4 years. First: finding and keeping good talent. This business is often a platform for younger people to launch there careers. It’s not a bad thing, it’s just that the churn is hard.
The second issue is that in the course of a 2-year period, I lost my 2 biggest clients to circumstances out of my control. It made my business feel stagnant for several years even though we were still growing; the problem was replacing what we once had.
What are your areas of focus for 2019?
We are making sure to discuss with each of our clients what the current cybersecurity landscape is and ensure that they are as protected as possible.
What advice would you share with an MSP looking to scale their business?
Make sure to start working on process now. Document the way you do business. Scaling is hard when you’re attempting to reinvent the wheel each time.
What book are you currently reading?
I am currently re-reading Traction and implementing more items. I plan on reading The Checklist Manifesto next.
Favorite blogs / podcasts
Seth Godin
The Hustle
Interested in becoming a Partner? Click here for more information!
Tell us a little about your MSP…
Since 2002, VM Squared has been a leading provider of IT support and consulting, focusing on small and medium-sized businesses in the North Mississippi area. We have helped hundreds of businesses increase productivity and profitability by making IT a streamlined part of operations. We equip our clients with customized technology solutions for greater operational value and to reduce risk.
How long have you been a member of The 20?
Since April of 2019.
Why did your MSP originally look to partner with The 20?
I was at a crossroads. My Marketing Director resigned with no notice for medical reasons and our marketing/sales machine was just gaining traction. I really didn’t need help desk support but badly needed the marketing piece. I talked with Matt King to see how we could make this thing work. I discovered that I could deliver the help desk for much less than it was costing me for my team of 2, and I’d get the whole help desk. I moved forward thinking I’d transition my on-site team to field engineers. I ended up removing 1 and the other is my field engineer.
We will be starting with marketing next month.
Tell us about the biggest change in your business since joining The 20.
Re-aligning my business to work well with The 20 is the biggest change. I not only changed roles around but I also changed our sales process and size of client to seek out (larger).
What do you like most about being a member of The 20?
I enjoy the community and the staff of The 20. They are my extended team and are there to bounce ideas off of — then help you run with them.
What do you think is the most important quality necessary for success?
Process, Process, Process. You cannot scale without well-documented processes.
What are your biggest business challenges?
Sales. I have been doing all the sales and have just not been getting in front of the right people. It goes back to marketing, but I am growing my sales team.
What are your areas of focus for 2019?
Adding prospects with 500-plus endpoints. Becoming the MID for these companies. With sales, the other problems can be dealt with. We are also opening a BCDR Failover facility for enterprise clients. This will give them a physical place to conduct business when their primary facility is disrupted.
What advice would you share with an MSP looking to scale their business?
Get the right people in the right seat on the right bus. Then, get your processes documented and stick to them. Get in front of prospects that match your core values and mirror your best clients.
What book are you currently reading?
I’m always reading or listening to books on Audible. My current books are The Art of Deception by Kevin Mitnick, Clockwork by Mike Michalowicz, and Social Engineering by Paul Wilson.
Favorite blogs / podcasts
I listen to Leo Laporte and read Brian Krebs.
Interested in becoming a Partner? Click here for more information!
Tell us a little about your MSP…
Carefree Technology was started in California in 2001. In 2014 we moved to Utah to be closer to family, so we now have offices in California and Utah, and thanks to The 20, we have clients in Washington, Oregon, California, Utah and Colorado!
How long have you been a member of The 20?
We joined The 20 in November of 2018.
Why did your MSP originally look to partner with The 20?
We joined The 20 because it was time to grow our business. In 2001, when I quit the best job I ever had, it was so I could reclaim my time and be an active, present influence in raising our 4 kids. As our company grew, I noticed that the more employees we had, the less time I could spend with my family. Somewhere along the way, I made a conscious decision to have a “lifestyle business” so I could maintain my desired quality of life.
In a space of 4 months in 2018, 2 of our kids got married and another left for college. Now that our kids are leaving, it is time to change our focus from maintaining a lifestyle, to preparing for retirement by building a strong, profitable business and The 20 was perfectly positioned to provide the leverage we desired so we wouldn’t have to build and manage our own internal support desk.
Tell us about the biggest change in your business since joining The 20.
Our biggest change since joining The 20 is largely psychological and emotional. We no longer look at a large opportunity and think, “That’s too big for us.” Now we look at those larger environments with a hopeful expectation that we can provide what others cannot.
What do you like most about being a member of The 20?
It’s a toss-up between the Support Desk and the community. I love reviewing ticket notes and activities provided by the Support Desk that I didn’t have to be involved with. However, The 20’s partner community is really unique. I have developed many close relationships over the years with “friendly competitors,” but the level of camaraderie in The 20’s partner community is truly special.
What do you think is the most important quality necessary for success?
To be successful, you need to know what has lasting value and importance to you and your family and then work towards that goal every day. As long as you are working towards a meaningful end, you are successful regardless of how long it takes. The moment you identify what is important and move in that direction, you are a success.
What are your biggest business challenges?
With all the demands on our time, our largest challenge is always maintaining a consistent focus on sales and marketing activities.
What are your areas of focus for 2019?
Working with The 20 has opened the door to much larger clients. Our focus for 2019 is learning how to work with these larger, more complex environments so we can continue to add more of them.
What advice would you share with an MSP looking to scale their business?
Be honest about your shortcomings and find people or organizations who are strong where you need help. For us, that was joining The 20. It has been an absolute game-changer!
What book are you currently reading?
My ADD makes reading quite a challenge; too many shiny things around. However, I love audiobooks on 2x or even 3x speed. This month I have listened to the following titles: The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham, The Speed of Trust by Stephen M. R. Covey and Anxious for Nothing: Finding Calm in a Chaotic World by Max Lucado.
Favorite blogs / podcasts
If I’m not listening to audiobooks, I enjoy listening to comedians like Jim Gaffigan or watching Good Mythical Morning with my daughter.
Interested in becoming a Partner? Click here for more information!
Tell us a little about your MSP…
I started Tech Junkies in January of 2007 in Hays, KS (I’ll wait for you to Google Maps that). I was working full time for a local ISP and fixing computers on the side. I started making more money from my side gig than my full-time job, so I decided to venture out on my own. I used my older brother’s four wheeler as collateral, got a loan for $8,100, signed a lease on a retail space, quit my job, cashed out what little I had in my company retirement, then went home and told my wife what I had done (I strongly recommend you put that last item first)! She was a bit shocked, but supportive. We were doing retail computer repair initially, but quickly started to transition into managed services for local businesses. Seeing need in our area for both residential and business IT solutions, we continue to offer both, utilizing a MSP service model.
How long have you been a member of The 20?
I was in The 20 before it was really ‘The 20.’ I was on the first call with Tim that started to form the concept of The 20. Since that time, I have been all in with The 20 model. I have seen it grow from just a concept to what it has become today. I guess I’d be considered the OG of The 20.
Why did your MSP originally look to partner with The 20?
After hearing the concept, I was on board right away. My goal with Tech Junkies was to scale on a massive level. I saw partnering with Tim and The 20 as my best option to do so.
Tell us about the biggest change in your business since joining The 20.
Starting day 1 we could handle almost any client that walked in the door. Coming back from the first meeting in Dallas I closed my biggest deal up to that point. Before The 20 I would have been gun shy to take on such a large client. However, with The 20 on my side it was an easy process to onboard and support.
What do you like most about being a member of The 20?
The community. We have all become such a tight community between the partners, The 20 Leadership, and even The 20 staff. I have forged business relationships and friendships that will last a lifetime.
What do you think is the most important quality necessary for success?
The ability to execute. I think some people just lack the ability to execute on ideas. Talk it great but it’s the walk that will make you money.
What are your biggest business challenges?
Lead generation. I don’t think I’ll ever be happy with the leads we are getting, I’ll always want more.
What are your areas of focus for 2019?
We are focusing on adding a comprehensive Cybersecurity Solution for all of our current clients and prospects. We handle managed IT services one way… the right way. We now offer a layered approached to cybersecurity defense based on the relationships that we have built through The 20.
What advice would you share with an MSP looking to scale their business?
Join The 20! Don’t re-invent the wheel. Let The 20 bring their expertise to the table on the operations and service delivery. You as a business owner should be focusing on marketing and sales.
What book are you currently reading?
Scaling Up byVern Harnish (I’m always re-reading / listening to it).
Never Split the Difference by Chris Voss.
Favorite blogs / podcasts
GaryVee – I usually have GaryVee or some other audio playing in the background all day.
Tell us a little about your MSP…
Southern Data Solutions, located in Atlanta, Georgia, was founded in 2005 with the purpose of providing excellent customer service. With a stellar team dedicated to the success of that vision, we have grown our business and looking to expand. Our services and products are now solidified and moving forward is much easier with special thanks to The 20. I have a saying that, “No one drives a Ferrari, until we can all drive a Ferrari,” meaning that the company’s success will be shared among all of the people that contribute to the success of Southern Data Solutions.
How long have you been a member of The 20?
Southern Data Solutions became a partner to The 20 in February of 2017.
Why did your MSP originally look to partner with The 20?
Southern Data Solutions was coming out of a failed relationship with Continuum and was seeking out a new partnership for help desk and NOC services. We continue to be pleasantly surprised by the entire offering from The 20 and signing up was a no brainer.
Tell us about the biggest change in your business since joining The 20.
The 20 partnership has helped Southern Data Solutions align our business so that we can focus on bigger-picture growth. Simplified, it means that The 20 staff take care of our existing client’s support needs while we can focus on the relationships of existing and new.
What do you like most about being a member of The 20?
Being around Tim Conkle… LOL! Seriously, it is a breath of fresh air knowing that new products and partnerships are being brought to the group — and the information sharing is the best!
What do you think is the most important quality necessary for success?
I have always been a driven person and the key to success is finding ways to gain back as much of our most precious and valuable asset — TIME! Being proactive with our clients — and having good clients — allows the men and women I work alongside of to be able to spend more quality time with their family and friends.
What are your biggest business challenges?
Our challenges have consisted of bringing in new business on a consistent basis, as well as keeping the clients utilizing our established processes instead of latching on to one person in our organization. Engaging Google AdWords has significantly increased our inbound leads. As for keeping the client on track with our processes (calling the help desk and not the last engineer who helped them), we continually stand united in delivering the message of calling the help desk is faster than putting you, the client, in the queue of one person who has other tasks and tickets ahead of you.
What are your areas of focus for 2019?
Southern Data Solutions is focused on growth through new business, which will either be through new sales hires and/or acquisition.
What advice would you share with an MSP looking to scale their business?
Select a focus or goal and stick with it. Manage your time wisely and make sure your team is doing the same! Communication is key with both your employees and clients. Show appreciation to both your employees and clients. In this day and age you can find new clients, but a good employee is hard to find or replace, so always have their back!
What book are you currently reading?
I read the Bible daily and that is all I need.
Favorite blogs / podcasts
The YouVersion Bible app has great reading!
