Introducing IGNITE: 90 Days to Success at Scale
Here at The 20, we speak with hundreds of MSPs every month. The vast majority of these companies could really use our help with scaling, boosting profitability, pricing and packaging – in short, the entire ‘business side’ of things.
Some MSPs recognize this and sign up as members on the spot. Others hesitate, but eventually decide to take the leap and join our growth platform.
Then there are MSPs who know they need help – but choose to continue grinding it out on their own. Why? Various reasons, but one looms largest: a fear of change.
Historically, becoming a member of The 20 meant switching your tool stack, migrating your clients over to our 24/7 US-based support desk, and adopting a whole new sales process and pricing model – right away. It was a lot to ask – and for many MSP owners, it was just too much, too fast.
So we’re changing things up – in a major way.
Introducing IGNITE, your MSP’s 90-day path to success at scale. IGNITE is a program designed for MSPs who are curious about The 20 – and want help scaling – but aren’t ready to dive straight into full membership. Here’s how it all works…
IGNITE: Coaching, Clarity, Results
IGNITE gives your MSP a chance to experience the power of our platform without committing to full membership right away.
As an IGNITE member, you’ll spend 90 days working directly with our MSP community, leadership team, and your own dedicated growth coach. With their structured, hands-on guidance, you’ll dig deep into your MSP business and build a foundation for real, sustainable growth.
Here’s what’s included in your IGNITE membership:
A Custom Growth Plan
After completing IGNITE, our guess is you’ll be chomping at the bit for full membership. But even if we part ways, you’re guaranteed to walk away with a clear, step-by-step growth plan tailored to your specific goals. This isn’t theory – it’s structured execution to get you from point A to point B.
Benchmarking Insights vs “Top 20%” MSPs
The value proposition of The 20 is right there in our name: we want to help your small to mid-sized MSP break into the top 20% of our industry. But how far does your MSP have to go? How do your operations – including headcount, margins, service delivery, and tool usage – stack up against top performers?
What defines a top-20% company in our space? An IGNITE Membership will leave you with a clear picture of where you stand and where you need to improve.
Sales & Pricing Coaching
Forget wishy-washy advice and say hello to hands-on guidance from folks who built their own successful MSPs from the ground up.
IGNITE sets you up with expert coaching and highly structured support, starting with a 1-on-1 consultation to assess your business model, goals, challenges, and revenue performance.
The program also includes access to our PROPEL Sales Training, held live at The 20 HQ in Plano, TX. PROPEL is an immersive, 2-day workshop designed to bring new members up to speed on the sales and pricing methodologies used by elite MSPs.
Peer Groups for Accountability
As an IGNITE member, you’ll join a small band of business owners who are pushing for the same kind of growth you want. Being around these folks will teach you new strategies, provide fresh perspectives on familiar challenges, and light a fire under you like nothing else can. Say goodbye to the lonely grind – you’re in The 20 now!
A Migration Roadmap
As you move forward with IGNITE, you’ll likely want to know what a transition to full membership would look like. We’ve got you. While no tech or client migrations are required during IGNITE, we’ll provide you with a structured preview of what moving to The 20’s tool stack and support model would involve, breaking everything down into clear steps so you know exactly what to expect. Your roadmap will be personalized, detailed, and comprehensive. No surprises – just a clear path forward.
What Happens After 90 Days?
After 90 days, if you’re not seeing real results – and we’re talking about real, measurable progress – we’ll step back, reassess, and have an honest conversation. Does it make sense to adjust and continue with the program – or part ways, no hard feelings?
If things are clicking and your MSP is growing and scaling according to plan, we invite you to graduate to full membership.
You’ll move to our stack – a battletested set of tools optimized for MSP service delivery and efficiency. You’ll start offloading tickets to our 24/7 support desk. You’ll tap all the way into our sales engine, which includes co-selling assistance to help you land bigger deals.
IGNITE brings your MSP up to speed on elite strategies for growth, scale, and profitability. Full membership is where you really learn to fly.
Grow – Without the Gamble
For a while, we were so confident in our model that we asked your MSP to go “all in” from day one. But our job is to help MSPs grow, and we realized that giving the more cautious MSP owner a gentler onramp would, in the end, help more MSPs escape the grind and start scaling for real.
Can your MSP start off with full membership? Absolutely. If you’re ready to go all in, we won’t stop you. Maybe you’ve spoken with enough MSPs in our group to know that our approach gets results – and have no problem adopting new tools and processes.
But if you want to test the waters before diving in, IGNITE is what you’ve been looking for. You’ll get to know who we are, how we work – and most importantly, how we can help your MSP get to that next level.
It’s time to get unstuck. Let us meet you where you are – before we take you where you want to go.
To learn more and get on the IGNITE shortlist, book your kickoff call and let’s talk growth!