Next-Level Growth
How George Burke Doubled His MSP Business with The 20
It started at an IT Nation event. George Burke was one of many MSP owners in attendance. His MSP, The Computing Edge, was doing okay at the time – but George wanted more.
His “a-ha” moment came during a meeting about peer groups. George realized his MSP growth strategy was missing something crucial: a structured accountability group to keep him on the right track.
So he got to work researching different organizations, and was impressed right away by The 20, with its focus on process and commitment to collaboration. George wanted in, but one concern was giving him pause…
From Doubt to Action
Becoming a member of The 20 would mean making significant changes to The Computing Edge’s core business model and operations. With 1000+ endpoints to manage, adopting a whole new approach wouldn’t be easy. But would it be worth it? George looked at what the MSPs in The 20 were accomplishing, and his heart and mind told him the same thing: Go for it!.
Putting his reservations on hold, George moved forward with onboarding. Working closely with The 20’s expert and always-friendly team, George ensured that both his clients and employees experienced a smooth transition. It also didn’t hurt that The 20’s built-out RMM and PSA tools – including light set-up pieces, scripts, and ready-to-use documentation – greatly reduced the learning curve and set up George and his team for a seamless integration.
From Action to Results
Once fully on board, George’s doubts started giving way to results. First, he discovered the true power of marketing. He’d known for some time that his MSP under-utilized marketing, but working with The 20’s world-class team of marketing experts opened his eyes to a whole new avenue for growth.
Second, he made a series of long overdue changes to his business model, some of which were directly inspired by conversations with fellow members; he fixed his pricing to more accurately reflect the true value of his services, he replaced verbal agreements with formal contracts, and he began to leverage Hardware as a Service (HaaS) to drive a 40% revenue increase in just one year. Naturally, George was thrilled:
“We have been providing managed services for well over twenty years now, but joining The 20 has helped us grow in ways we never thought possible.” – George Burke
Finally, George traded in his tech-focused perspective for a strategic business mindset. Inspired by the example of other members and The 20’s leadership team, he went ‘all in’ on his MSP’s growth, even when that meant leaving his comfort zone or changing his established routines. The results?
Working with The 20 helped George grow his MSP’s annual revenue from $1.4 million to $2.7 million in just 1.5 years, effectively doubling his business.
After selling The Computing Edge to The 20 in April of 2023, George is now thriving in his new role as VP of Regional Sales. Looking back on his journey, he’s grateful he found the courage to make big those big operational changes. Turns out they were worth it – and then some!
Grow Your MSP with The 20!
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