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Vendor Spotlight: Cytracom

Vendor Spotlight: Cytracom

Dive into the world of cutting-edge communication solutions with our latest Vendor Spotlight featuring Cytracom! Discover how Cytracom’s innovative VoIP and unified communications platform can revolutionize your business communication experience. Learn about their advanced features, seamless integration options, and unparalleled support.

  1. What do you like most about being partnered with The 20? 

Members of The 20 are uniquely focused on standardizing on their platform and helping each other grow their business leveraging vendor partnerships and the best technology available in the channel. This fits perfectly with Cytracom’s mission to provide solutions that are always on the cutting-edge, easy to use, and built for MSPs to help them increase MRR without increasing service delivery overhead. 

  

  1. Tell us what your company does in 2 sentences or less. 

Cytracom’s ControlOne is a next generation security solution built for MSPs, that addresses network security gaps that traditional hardware centric networking devices can’t handle. Our fully managed UCaaS platform delivers cloud-based voice plus mobility, desktop integration, messaging and more – simplified for small to midsize businesses. 

 

  1. What’s your advice for MSPs in 2024? 

Don’t undervalue your time or services! Focus more on how you can help your clients efficiently run their business vs fixating on technology for the sake of doing so. Integrate everything you can into your managed services agreement to protect and grow your brand, and leverage vendor relationship that are leaning in to help you grow 

  

  1. What sets your company apart in the competitive MSP vendor ecosystem? 

 We are a channel-only company and our solutions were built for MSPs. We were founded by a former MSP, and the majority of our leadership team has extensive experience in the MSP channel. This translates to Cytracom delivering innovative solutions that are tightly aligned with the business and growth goals of MSPs.  

 

  1. Describe your approach to helping MSPs in 3 words. 

Empower, Enable, Support 

 

  1. Fill in the blank: The best MSPs are usually the best at ______. 

Maintaining focus on their business and avoiding distractions, while balancing an open mind and fostering innovation. The best MSPs choose vendors who align with and support their business model, providing resources that directly help with growth and profitability of the business. The best owners work on the business more than they work in the business. 

  

  1. What emerging technology or trend do you think will have the biggest impact on MSPs over the next 5 years? 

SASE and AI. SASE will render traditional networking tactics and centralized firewalls obsolete, finally bringing networking technologies in line with the rest of the world that has moved to cloud-based, virtual architectures for nearly everything.  AI will allow applications to be smarter and easier to use, and help drive efficiency in every area of businesses. 

  

  1. How does your company stay innovative and adapt to the evolving needs of MSPs? 

We deeply value the relationships we form with our partners. Staying in tune with what’s happening requires an open mind and open ears, and we love to listen, and love to help. We also have a strong drive and ability to engineer solutions to problems, instilled in our DNA by our founder. Combining these two factors fuels Cytracom to deliver powerful solutions quickly, to move nimbly as technology changes, and to adapt to the evolving needs of our channel.  

  

  1. What’s one valuable lesson partnering with The 20 has taught your organization? 

Never undervalue your services. Tim and the team do an amazing job pushing and encouraging its members to work hard, stay focused and take pride in the services and expertise you bring to your clients. It’s an inspiration to witness that guidance yield amazing results for the members.  

  

  1. What’s your company’s spirit animal?

The eagle is a perfect representation of Cytracom’s mission. It represents freedom, strength, and vision. Cytracom delivers freedom to its MSP partners – freedom from stress in an ever-changing security environment, and freedom from support to end users. Strength provided by the new standard in network connectivity and security. And vision as we continually innovate on our solutions and adapt to the changing needs of the MSP. The eagle soars above the clouds with keen eyes and sharp focus, seeing clearly to make wise decisions, rise above the rest and achieve great things.