VISION ’21: The Year of the Return
Reignite Your Passion for Your IT Business at the Premier MSP Event of 2021
Last year was tough on growing businesses. But if you’re an MSP owner, the future looks bright. Indeed, one reputable research report predicts that the MSP market will grow from $242.9 billion in 2021 to $354.8 billion by 2026. This is hardly surprising; more and more businesses are turning to managed IT services to negotiate the growing complexity in their IT infrastructures. And as remote work — and the cybersecurity challenges that come with it — becomes more common, the need for MSPs is only going to become more acute.
But good things come to those who … take action! MSPs are at a pivotal moment. If you’re an MSP owner, the next several years can bring monumental growth — but only if you stay abreast of market trends, business best practices, and customer demands in a post-pandemic world. Now, is it possible to ride the wave of growth without a community of likeminded MSP owners to propel you forward? Of course it is. But why make things harder on yourself?
The 20 is a group of MSPs who’ve decided to join forces. Our MSP members have risen to the top of the IT industry by leveraging shared knowledge and resources, along with a proven sales platform and single service delivery model. And after a socially distanced 2020, we’re excited to announce that this year’s VISION conference will be a live, in-person event. If you’re an MSP owner who wants to grow and scale, VISION ’21 is the one IT conference to attend live in 2021.
Come to VISION ’21 to CONNECT
VISION ’21 will be packed with stellar content for MSP growth. But as great as this content is, what makes a VISION conference truly special are the people. Our MSP members say it time and again – the sense of community The 20 gives them is unmatched.
One of our favorite parts of a VISION conference is seeing IT business owners who have been struggling on their own for years discover the power of our cooperative approach firsthand. Oftentimes, business owners attend VISION for the first time expecting the same networking opportunities they can get at any other IT conference. But when they actually start interacting with our members, they quickly realize that The 20 is different — that we’re not just a group of MSPs, but a genuine community where we actively help each other grow.
Similarly, ‘networking’ at a VISION conference is so much more than exchanging contact information. It’s coming together with your peers and bonding over shared struggles. It’s discovering that you’re not alone. It’s expanding your perspective and opening your eyes to new ways of thinking. So, don’t come to VISION ’21 to ‘network’ – come to form genuine and lasting CONNECTIONS. You owe it to yourself — and your MSP — to experience what it’s like to be a part of a genuine community in an industry where cooperation is rare.
Come to VISION ’21 to get INSPIRED
We’ve talked to thousands and thousands of MSP owners over the years, and we’ve noticed an unfortunate pattern. A person will found their IT business with a clear vision in mind and ambition to spare. But as the years roll on, and as they work tirelessly on their business without seeing it truly grow, that vision and ambition both start to fade. Even the most stalwart business owner isn’t immune to feelings of frustration and even despair. No one likes working hard without seeing results.
If you want to take your MSP to the next level, it’s vital that you take a good, hard look at your own mindset. Are you feeling positive about the future of your MSP? Excited to take on new challenges and innovate solutions to your business problems? Or are you feeling tired, unmotivated … or even hopeless? If it’s the latter, it’s probably time for a change …
Coming to VISION ’21 is a great idea for MSP owners who are feeling worn out or at their wit’s end. There is nothing quite as transformative as coming together with likeminded business owners for a common goal. MSP owners who attend a VISION conference often return to their businesses with a newfound sense of purpose and direction. We’ve seen it happen countless times before, and we can’t wait to see it happen again at VISION ’21.
Remember, sometimes all it takes is one speaker, one conversation, one idea – and your entire perspective can shift. It might be Maye Musk’s incredible story of success and perseverance. It might be an insight from a fellow MSP owner. It might be the refreshingly honest wisdom of Tim Conkle, CEO of The 20. But whatever it is that inspires you at VISION ’21, it’s going to have a lasting impact on how you run your MSP.
Come to VISION ’21 to LEARN
The MSP world moves fast, and keeping up can be tough when you’re an MSP owner who’s working alone. The thing is, IT business owners generally know their stuff … when it comes to IT. But running a successful IT business requires A LOT more than tech expertise. In today’s crowded and highly competitive IT industry, less than 4% of MSPs ever reach $1 million in annual revenue. The reason is simple: the overwhelming majority of IT business owners try to figure out the ‘business side’ of things all by themselves: talent development, service delivery and customer satisfaction, sales and marketing, vendor management — the list truly does go on and on. Achieving competence — let alone mastery — in all of these things is a tall order when you’re already busy with the day-to-day tasks of running your business. So what’s an IT business owner like you to do?
Stop working alone! Come to VISION ’21 and help yourself to the collective expertise of world-class MSPs from all across North America. The 20 prides itself on being a genuine community, and a big part of that is being welcoming to newcomers. We’re not stingy with our wisdom, because we know that the more MSPs we can attract, the stronger we become.
At VISION ’21, you can plug into The 20’s network of IT business owners and industry experts to supercharge your IT business in just two days. Between all of the networking and the bevy of breakout sessions, there isn’t a single aspect of running an MSP that VISION ’21 can’t help you with. From cybersecurity to sales cadence to market automation, whatever you’re curious about, we’ve got you covered.
Come to VISION ’21 to have FUN
We’re bringing up fun at the end of this blog post because it’s not that important, right? Because having fun, when it comes to growing your IT business, is an afterthought … right?
Wrong! Fun is integral to running a successful company. Fun is energy. Fun is positivity. Fun is enthusiasm. Fun is passion. If you’re not having fun with your MSP, what’s the point? Also, if you’re not having fun with your MSP, chances are, it’s hurting business. Your attitude rubs off on your techs, and their attitude certainly rubs off on your end clients. Of course, you shouldn’t be expected to feel positive all the time — running an IT business can be stressful, and you’re only human. But it’s important that you take steps to keep yourself from sinking too low — that you make a conscious effort to ‘troubleshoot’ your own brain from time to time, for the sake of your business, and more importantly, for your own sake!
In our culture, we’re told to believe in “business or pleasure” — in the idea that our jobs aren’t supposed to be fun, but instead, something we ‘endure’ so that we can relax after work, after retirement, etc. But here at The 20, we don’t buy into that “business or pleasure” nonsense. We think “business AND pleasure” is a far better motto.
It’s true — no one parties like The 20. But don’t just take our word for it. Come to VISION ’21 and see for yourself. We promise it will be the most fun you’ve ever had on a business trip.
This is the year you take your MSP to the next level — or, it can be at least, if you commit to making real changes to your IT business. It’s often said that if you want to be successful, surround yourself with successful people. We think there’s a lot of truth to that, and we encourage and warmly invite you and your MSP team to join us at VISION ’21. When likeminded business owners come together for a common purpose, magic happens – hearts and minds change, attitudes shift, hope returns. We can’t wait to see all the magic that VISION ’21 brings.
It’s the Year of the Return. Let’s GROW!