The 20 Appoints Crystal McFerran as Chief Marketing Officer
Leading MSP organization, The 20, proudly announces the promotion of Crystal McFerran to Chief Marketing Officer
View the full release here.
With more than 16 years of marketing and brand development experience, McFerran leads the company’s marketing team responsible for successful integration of modern marketing practices into multi-channel, digitally-driven demand creation, lead generation and sales enablement approaches. She joined The 20 in 2018 as Senior Vice President of Marketing, leading end-to-end integrated marketing strategy and execution, with a deep focus on digital marketing.
Prior to her time at The 20, McFerran served in key strategic marketing and brand communications roles, including as head of marketing at The 20’s sister companies, Roland Technology Group and Cytracom. She began her career with HP and has a Bachelor’s Degree, MBA, and Master’s Degree in International Business from the University of Texas at Dallas. Crystal is a member of the Forbes Communications Council and a 2019 CRN Women of the Channel honoree.
As CMO, McFerran will play a key strategic leadership role in helping achieve growth objectives for The 20. In addition to developing strategies for member acquisition and engagement, she will work to enhance The 20’s brand equity and further its reputation as an innovative, partner-centric MSP consortium, dedicated to growing MSPs through a proven sales model. Among her responsibilities, McFerran oversees The 20’s strategy for marketing across a wide array of traditional and digital channels.
“Crystal is exceptionally innovative and forward-thinking,” said Tim Conkle, CEO of The 20. “A proven leader and marketing visionary with great passion for the brand, she has proven herself time and again as an alchemist for innovation-fueled growth. I’m enormously proud to announce her promotion to Chief Marketing Officer.”
“I’m excited for the opportunity to accelerate The 20’s growth as we continue to pioneer a new category in the MSP space.” said McFerran. “Our ability to expand marketing’s impact within the company to drive revenue is vast, and it starts with a creative, passionate and collaborative team.”
About The 20
The 20 is an exclusive business development group for Managed Service Providers (MSPs) aimed at dominating and revolutionizing the IT industry with its standardized all-in-one approach. The 20’s robust RMM, PSA, and documentation platform ensures superior service for MSP clients utilizing their completely US-based Help Desk and Network Operations Center. Extending beyond cutting-edge tools and processes, The 20 touts a proven sales model, a community of industry leaders, and ultimate scalability.