MSP Spotlight: Meet Chris Traxler, Founder and CEO of Cirrus Technologies

Tell us a little about your MSP…

Cirrus Technologies is located just north of Dayton, OH, and service the greater Dayton region, Cincinnati, and Columbus. We support clients and technology in 16 states and 2 countries. We were founded in 2015.

How long have you been a member of The 20?

We’ve been a member of The 20 from day 1 of our business.

Why did your MSP originally look to partner with The 20?

I wanted the ability to scale and grow quickly, and this meant having the team and resources of The 20 behind me vs. going alone as a “one-man-band.”

Tell us about the biggest change in your business since joining The 20…

We’ve had triple digit growth, and achieved an annual revenue that puts us at the top 4% of the industry!

What do you like most about being a member of The 20?

The community, collaboration and sharing of best practices and collective knowledge.

What do you think is the most important quality necessary for success?

Tenacity. The going will get tough, but it’s those who persevere and don’t give up who succeed.

What are your biggest business challenges?

Continuing to build reliable lead generation oil wells to grow at the same pace we have been.

What are your areas of focus for 2019?

Sales operations and marketing.

What advice would you share with an MSP looking to scale their business?

2 things:

1. Find someone else successful and model their success; it’s foolish to try and re-invent the wheel.

2. This is a very unforgiving business to those who try to go it alone. Join a community and peer groups; join The 20 – you cannot be successful living on your own island!

What book are you currently reading?

Traction by Gino Wickman, Blue Ocean Strategy by Chan Kim, High Probability Selling by Jacques Werth, and Clockwork: Design Your Business to Run Itself by Mike Michalowicz are all on my short term reading list.

Favorite blogs / podcasts?

EntreLeadership, Lead to Win by Michael Hyatt, and The Brendan Show by Brendan Burchard.