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MSP Spotlight: E-Squared IT

Meet Eric Emerson of  E-Squared IT!

 

Tell us a little about your MSP…

E-Squared IT is located in Clinton, New Jersey and has been open since 2015. Things really started taking off in 2018 right around the time we joined The 20.

How long have you been a member of The 20?

We’ve been with The 20 since around May 2018.

Why did your MSP originally look to partner with The 20?

I came from small / medium sized MSPs before going independent and lacked the knowledge necessary to grow our MSP to that next level. Outside of some mastermind groups / reddit focused discussion groups there was zero companies that had what I was looking for.

Tell us about the biggest change in your business since joining The 20.

Biggest change for us was our revenue. In 2020 alone in a down economy, we’ve more than tripled our monthly recurring revenue. It has been a serious game changer.

What do you like most about being a member of The 20?

The biggest benefit is the collaboration with other like-minded MSPs. We tried to start a local mastermind group of local MSPs here in Jersey and were essentially told to go kick rocks. No one wants to share their “secret sauce” with the competition. Now with the20 we can share ideas of what works and what doesn’t work without having to worry about potentially losing local business.

What do you think is the most important quality necessary for success?

100% you have to treat your clients like they could leave at any moment. Treat your clients like they are your only client, and spend time learning about who they are as people along with the tech stuff. The soft skills are becoming just as important, if not more important than the tech knowledge

What are your biggest business challenges?

Our biggest challenge this year was delivering on our QBR / customer service promise during a pandemic. It became extremely hard to connect with our customers when its chaos in the outside world.

What are your areas of focus for 2021?

Our biggest areas of focus will be continuing the sales and marketing push we did for 2020, but doing so in a controlled way that doesn’t degrade overall service delivery. This year was A LOT, all at once.

What advice would you share with an MSP looking to scale their business?

Marketing and sales matter more than you could possibly imagine. Carve out a budget for Google Adwords / Linkedin and push every dollar you can to those platforms.

What book are you currently reading?

The last book I finished was Everything is F*cked by Mark Manson!

Favorite blogs / podcasts

I cant seem to find any MSP / tech related blogs that aren’t overly vendor heavy, so im going to have to offer up the king of fake business himself Mr Tim Dillon on the Tim Dillon show. He’s a national treasure and must be protected at all costs.

Interested in becoming a member like  E-Squared IT? Click here for more information!