Meet Arthur of The Lerepco IT Group!

Tell us a little about your MSP…

The Lerepco IT Group is an IT Service Provider located in Moorestown, NJ – part of  the metro Philadelphia/Southern New Jersey area.  My partner and I, each having about 30 years of IT experience,  incorporated in December of 2013 with the idea of starting and growing our own IT practice.

How long have you been a member of The 20?

 We’ve been a member of The 20 last spring.

Why did your MSP originally look to partner with The 20?

We were looking to have easy access to resources and expertise that would otherwise be expensive, inaccessible, or time-consuming to put in place.  The idea was for The 20 to provide us the infrastructure to easily standardize our offering and scale our support team so that we could focus on growing the business.

Tell us about the biggest change in your business since joining The 20.

I am more focused on Marketing than ever before – especially social media. 

What do you like most about being a member of The 20?

I appreciate that we benefit from The 20’s existing relationships with other MSPs and  vendors.  I like that we have an opportunity to talk to other providers that face similar technical and or sales challenges. I have already built new partnerships with other groups such as Netlogic and Axcient because of my relationship with The 20.

What do you think is the most important quality necessary for success?

As an IT person, I always thought that you had to provide the highest quality of skills and customer service to be successful.  As a business owner, I quickly learned that if you don’t have a strong sales and marketing plan, you won’t have any clients to provide those services to!  So yes, providing great service is critical to maintaining your client base, but I’ve learned that it’s imperative to invest time and money in Sales, Marketing, and especially a social media presence.

What are your biggest business challenges?

We are based in South Jersey where there is a strong and competitive presence with existing talented MSPs.  So, for us being good technically is not good enough!  Raising our Sales and Marketing plan to compete with those other MSPs in 2022 is our biggest challenge.

What are your areas of focus for 2022?

Sales! Sales! Sales! Growth! Growth! Growth!

What advice would you share with an MSP looking to scale their business?

Partner with someone like The 20 where you can get an economy of scale instantly – don’t try to build an entire IT team yourself.  This will allow you to focus on Sales and Marketing – and growing the client base of your business.

Favorite blogs/podcasts

The technical scalability and ability to “borrow” ideas, marketing and techniques that work with other MSP’s.

What is the biggest problem The 20 solves for you?