The 20, leading MSP consortium, honored top managed services providers and vendors with VISION 2021 awards. Presented at its eighth annual VISION conference, these awards recognized managed service providers and vendors for their outstanding achievements over the past year.
“Year after year, our community of MSPs continues to blow us away with their dedication to innovation, growth, and excellence. It’s an honor to recognize their commitment to The 20’s model, and showcase their continued performance and success,” said Tim Conkle, CEO of The 20.
“It is also a tremendous privilege to honor the vendors propelling the growth of our MSP members, and give them the recognition they absolutely deserve,” added Conkle.
The VISION 2021 Conference featured best-in-class thought leadership, actionable content sessions, channel trends, interactive peer panels, and peer networking – all focused on growing your IT services business.Keynote speaker, Nick Vujicic, a world-renowned speaker, New York Times best-selling author, coach and entrepreneur, shared his life obstacles and how to turn them into opportunities. Hailed as the most important MSP event of the year, VISION brought together top MSPs and IT service providers for three impactful days of speakers, sessions, and networking focused on business best practices, thought leadership, and growth.
About The 20
The 20 is an exclusive business development group for Managed Service Providers (MSPs) aimed at dominating and revolutionizing the IT industry with its standardized all-in-one approach. The 20’s robust RMM, PSA, and documentation platform ensures superior service for its MSPs’ clients utilizing their completely US-based Help Desk and Network Operations Center. Extending beyond world-class tools and processes, The 20 touts a proven sales model, a community of industry-leaders, and ultimate scalability. To learn more about The 20, contact us here.
VISION 2021 – Why You Don’t Want to Miss Out!
VISION 2021 provides two days of compelling speakers, educational sessions, and networking focused on MSP business best practices, thought leadership, and growth.
Join world-class MSPs and ITSPs for two days of non-stop learning and a wealth of insightful sessions. The conference is supercharged with content catered to every member of your MSP team, from tech to exec.
Connect with IT professionals and experts from around the world. Exchange best practices and share tips, tricks, and secrets for success with a powerful network of MSPs.
Here are the top 10 reasons you don’t want to miss #VISION21:
100% Live Event
Our event is fully live. Not virtual, not hybrid, 100% live. We’re all ready to get back to live events and we have an awesome 2 days planned.
Attendees
Come surround yourself with the nations top MSPs, share best practices & network with like minded business owners.
Sponsors
We have a full slate of industry leading vendors including Datto, Dell, Huntress Labs and more.
Killer Content
Come learn results generating strategies to grow and scale your MSP!
Location
The event is being held in Arlington, Texas at live at Lowe’s right next to the Dallas Cowboy and Rangers stadium.
Breakout Sessions
Breakout sessions, along with our main stage speakers! We have a wide variety of breakouts covering technical training to sales and everything in between.
Party
Nobody parties like The 20! Join us for live music, drinks & dancing.
The Year of the Return
Our theme this year is the year of the return, we have a kick off reception on the 28th which will include an actual delorean based off the Back to the future franchise.
The 20
If you are an MSP looking to grow and scale your business come hear from the best with sessions from our CEO Tim Conkle.
Speakers
We have a great line up of speakers covering a wide range of topics. Our keynote speaker this year is Maye Musk. Maye is a best selling author, model, trend maker and rule changer with a fascinating family. She’s mother to three incredibly successful entrepreneurs – Elon, Kimbal, and Tosca.
Join us at VISION for an incredible conversation with the amazing Maye Musk! Register Now!
Meet Brian & Mary of Mid-Atlantic Data & Communications!
Tell us a little about your MSP…
Mid-Atlantic Data & Communications is currently located in Roanoke VA. We were started in 2004. We started this company originally just to make an extra $1200 a month in cash.
How long have you been a member of The 20?
We’ve been a member of The 20 since April of 2020.
Why did your MSP originally look to partner with The 20?
We partnered with The 20 to drive down the cost of our tool sets, partner with other resources that had knowledge that we didn’t and save money.
Tell us about the biggest change in your business since joining The 20.
Understanding scale and letting go.
What do you like most about being a member of The 20?
Our favorite part of being a member of The 20 is the 24 hour help desk as part of our sales strategy.
What do you think is the most important quality necessary for success?
Letting go.
What are your biggest business challenges?
Our biggest business challenge is documentation.
What are your areas of focus for 2021?
Operations and Sales/Marketing
What advice would you share with an MSP looking to scale their business?
Decide what you want to become and never lose focus on your goals!
Freedom Tech was established in 2011 in Rural Harnett County, NC – but is now headquartered in Raleigh with additional locations in Fuquay-Varina, Chapel Hill, Fayetteville, Lillington, & Southern Pines, NC.
How long have you been a member of The 20?
We’ve been a member of the 20 for about 4 months.
Why did your MSP originally look to partner with The 20?
Without customer service, you have nothing. Yes, we answer our phones live, but if our reception team couldn’t get an available tech at that moment, customers often felt they needed to make more calls or send more messages, usually to me. I’ve lost clients in the past solely because I couldn’t be in 3 places at once. We want our customers to have the ability to reach a technician any time they pick up the phone.
Tell us about the biggest change in your business since joining The 20.
Full Confidence to scale, knowing our customers will be under-promised, and over supported with the team on the help desk always ready to help. Now it doesn’t matter if the client as 1 computer, or 1,000 – I don’t have to worry, know we’ll take care of them, and I don’t have to find additional staff to do it.
What do you like most about being a member of The 20?
Our excitement & anticipation for the future. We’re now part of a team & collective that isn’t just hoping to help & grow the industry, but we’re doing it! A lot of IT Company’s are sitting around wishing, but The 20 is taking massive action to ensure we get where we want and need to be. Not later, NOW!. And the best part, there’s room for more on the journey.
What do you think is the most important quality necessary for success?
You have to be willing to take massive action. Period. Wether it’s lead gen, sales, or scaling. You have to take action this very second.
What are your biggest business challenges?
Honestly, lead gen is our weakest link currently. I can sell, I can fix – our lead gen pipeline is the area we’re working on more now.
What are your areas of focus for 2021?
Sales, Sales, Sales, Sales, Sales, Sales, Sales. – The Core: Lead Gen + Sales + Scale.
What advice would you share with an MSP looking to scale their business?
Stop letting your pride, your family, your head trash, or whatever else keep you stuck. I promise you, if you’re looking for a team that isn’t stuck, The 20 is it.
MSP Success Magazine, Jocko Willink Podcast, Law of Attraction Coaching
Interested in becoming a member like Freedom Tech? Click here for more information!
Meet Brandon Stewart, Member Success Manager
Today we turn the spotlight on Brandon Stewart. Brandon quickly became a tremendous asset to the entire team at The 20. Read below to find out more about Brandon.
What do you do here at The 20?
As a Member Success Manager, I am responsible for on-boarding our new partners into The 20 and setting them up for success. This includes ensuring that they are properly set up and trained in our systems and methodologies.
Describe The 20 in three words…
Inspirational. Growth. Excellence.
As a kid, what did you want to be when you grew up?
Growing up, I always enjoyed tinkering with things which made me think I wanted to be an engineer. Then I got my first PC, and I knew that I wanted to work with computers.
What’s the most challenging thing about your job?
The most challenging part of my job is gaining the trust of new partners that are navigating a major change in their business operations.
What do you consider your greatest achievement?
My greatest achievement is the continual self-growth I have achieved through hard work and determination.
What do you think is the most important quality necessary for success?
The most important quality for success is determination. No matter what challenge you face, the only thing that can lead to failure is YOU quitting.
What do you like most about The 20?
What I like most about The 20 is the sense of camaraderie between the employees, even through enduring a remote workforce, we are all on the same team.
What do you like to do in your spare time? / What are your hobbies?
Pre-COVID, you would probably find me at a comedy club or traveling across the state and country. Now, I enjoy cooking delicious meals for my wife and relaxing with our animals.
Where are you going on your next vacation?
Colorado. My wife and I were supposed to go for our first anniversary but COVID hit, now we are going in late August for a friend’s wedding.
E-Squared IT is located in Clinton, New Jersey and has been open since 2015. Things really started taking off in 2018 right around the time we joined The 20.
How long have you been a member of The 20?
We’ve been with The 20 since around May 2018.
Why did your MSP originally look to partner with The 20?
I came from small / medium sized MSPs before going independent and lacked the knowledge necessary to grow our MSP to that next level. Outside of some mastermind groups / reddit focused discussion groups there was zero companies that had what I was looking for.
Tell us about the biggest change in your business since joining The 20.
Biggest change for us was our revenue. In 2020 alone in a down economy, we’ve more than tripled our monthly recurring revenue. It has been a serious game changer.
What do you like most about being a member of The 20?
The biggest benefit is the collaboration with other like-minded MSPs. We tried to start a local mastermind group of local MSPs here in Jersey and were essentially told to go kick rocks. No one wants to share their “secret sauce” with the competition. Now with the20 we can share ideas of what works and what doesn’t work without having to worry about potentially losing local business.
What do you think is the most important quality necessary for success?
100% you have to treat your clients like they could leave at any moment. Treat your clients like they are your only client, and spend time learning about who they are as people along with the tech stuff. The soft skills are becoming just as important, if not more important than the tech knowledge
What are your biggest business challenges?
Our biggest challenge this year was delivering on our QBR / customer service promise during a pandemic. It became extremely hard to connect with our customers when its chaos in the outside world.
What are your areas of focus for 2021?
Our biggest areas of focus will be continuing the sales and marketing push we did for 2020, but doing so in a controlled way that doesn’t degrade overall service delivery. This year was A LOT, all at once.
What advice would you share with an MSP looking to scale their business?
Marketing and sales matter more than you could possibly imagine. Carve out a budget for Google Adwords / Linkedin and push every dollar you can to those platforms.
I cant seem to find any MSP / tech related blogs that aren’t overly vendor heavy, so im going to have to offer up the king of fake business himself Mr Tim Dillon on the Tim Dillon show. He’s a national treasure and must be protected at all costs.
Interested in becoming a member like E-Squared IT? Click here for more information!
Windows Virtual Desktop is a service hosted on Azure which allows clients to consolidate their workflow like a traditional RDS server, but with a Windows 10 VM instead which is more intuitive to most users. This is a powerful technology for MSP’s which can cut both you and your client’s costs, reduce technical overhead, and increase security. It works out to a large win for everyone involved for most workflows.
Azure has become one of the biggest virtualization and cloud platforms with a medley of offerings and services which meld together into a Windows administrator’s sweetest dream. Let’s see exactly what Windows Virtual Desktop is, what it does well, how to get the most out of the platform if you’re not used to the cloud, and the security and backup features you get as well.
What Is Windows Virtual Desktop?
Windows Virtual Desktop boils down to a solution which allows you to manage a cloud Windows environment without having to manage the tedious parts of infrastructure, maintenance, or the pain of licensing. It is the natural evolution of RDP. We previously wrote about the more technical aspects of what makes a Virtual Desktop Infrastructure work. Let’s look at the features Windows Virtual Desktop offers to get a taste for what it does in practice rather than theory. Microsoft lays their Windows Virtual Desktop offering out with the following features:
Set up a multi-session Windows 10 deployment that delivers a full Windows 10 with scalability
Virtualize Microsoft 365 Apps for enterprise and optimize it to run in multi-user virtual scenarios
Provide Windows 7 virtual desktops with free Extended Security Updates
Bring your existing Remote Desktop Services (RDS) and Windows Server desktops and apps to any computer
Virtualize both desktops and apps
Manage Windows 10, Windows Server, and Windows 7 desktops and apps with a unified management experience
You get the ability to use a multi-user, multi-session version of Windows 10 which means a more simplified changeover and an easier licensing situation. You also have the option for Windows Server or an up-to-date version of Windows 7. Desktops and apps alone can be virtualized with this solution.
Windows Virtual Desktop makes it easy to get users virtualized cheaper and more efficiently than other solutions. You handle the setup, they handle the infrastructure (Azure AD) and maintenance (mostly). Microsoft also makes it easier than RDP, you don’t need a gateway server and RDP setups deployed to each desktop, your users just use a simple native app or an HTML5 webapp.
What Makes Windows Virtual Desktop Amazing?
This solution basically provides you a way to make virtual desktops for clients to work off of (which are especially important with work from home), but that isn’t all it does. It also allows support for Windows 7 which is compliant (i.e. it is patched and up to date from the vendor), and it allows porting over existing RDP setups. You get everything a traditional Windows virtualization solution could provide, plus an easier way to administer it and use it. It offers an easy line for clients to move over as well.
If you have clients with old Windows 7 desktops or Windows Server 2008 R2 boxes, you know how painful they can be to manage. The extended support on its own is far too expensive for most companies to realistically consider, so they take their chances with VM’s or trying to isolate the machine from the rest of the network. No matter how it’s done, it’s either expensive or painful for everyone involved.
The Azure setup streamlines maintaining a domain environment. Domain costs can become especially costly per user in smaller traditional setups. Ease of use is a general feature across the board for Azure. That being said, Azure can be hard to get going with since there are just so many features and options.
Augmenting Azure
We offer project services for migrations to help our partners focus on business while we focus on the boring parts. We partnered with both Crayon and Nerdio to augment our Azure offerings. Azure is complicated and can be difficult to navigate, but solutions like Crayon and Nerdio both have different offerings which fill in the gaps. They help handle translating the client’s need into something which can be cost effective with Windows Virtual Desktop (among many other Azure services).
Transitioning to Azure is easy if you’re somewhat technical and can follow directions, but you can end up with 10 different solutions which do the same thing and vary wildly in cost. The cost all depends on how well you understand the platform and what you need to satisfy the client.
Any MSP can handle the technical side, but the platform requires knowledge and experience to leverage it as efficiently as possible. It can be hard to find the time to maintain your business obligations while staying ahead of the dizzying number of XaaS platforms. Paying for a project to migrate or working with a vendor to simplify Azure and Windows Virtual Desktop setup can ensure your first migrations are a success and stay on track for cost and expectations.
It’s easy once you understand it, but it takes a lot of time and effort to get to the point it all comes together naturally. You can choose to learn on your own slowly, or you can get a jumps jump-start with expertise to immerse you in Azure and learn as you go. Neither solution is the right answer for all MSP’s or businesses, but if it gets overwhelming, there are options to get through the most mundanely challenging parts.
Azure Backup and Security
Azure offers a backup service which makes recovery and backup administration trivial if you’ve already bought into the Azure platform. Azure Backup doesn’t just work for devices hosted on Azure, you can also run it on traditional on-premise setups. It isn’t always the most cost effective solution outside of Azure however.
You also have a simplified network interface which abstracts your networking away from supporting a virtual appliance. Some providers still require you to support virtual firewalls and similar if you want the service to work and be secure. Azure makes it easy in general and keeps it easy enough that some power users can even administer it.
Azure Backups running as a cloud appliance rather than an on-premise machine or similar provides an advantage for security as well. Some crypto and ransomware variants are known to target HyperV machines or certain backup solutions to make recovery more painful. It’s a lot harder to do when it’s a one way transfer into the cloud rather than a machine sharing the same network.
I mentioned compliance earlier with Windows 7 with Windows Virtual Desktop, but this is a huge selling point to some clients. They need a legacy OS and they need to do things right or else have a hugely inconvenient network isolation project. We’ve had vendors suggest clients with applications on Windows Server 2008 R2 literally isolate and spin up a full, separate domain (intentionally using different credentials and user structuring), maintain a jumpbox (or two) which is at least partially isolated, and then suggest users transfer data by moving it from their system to the jumpbox, and then to the secure server to try and remain secure because extended support was too expensive. Or, they could just use Windows Virtual Desktop.
Conclusion
Windows Virtual Desktop won’t fit every client or every workflow, but it is a powerful offering and an efficient tool for many companies. Windows Virtual Desktop expounds on the possibilities in Azure with virtualization and creates the natural evolution to RDP and similar tools and technologies. Understand what it does and how, and you can understand when to use it, or when to not.
Services from Nerdio or Crayon can give you a shortcut to getting the most out of Windows Virtual Desktop and other Azure offerings. Windows Virtual Desktop is powerful, but it can be complicated if you are not familiar with the sheer volume of options. You can make the same basic system a dozen ways with a dozen different prices that all work the same; understanding how the options work and are billed is essential to making the right choices. It’s not hard on its own, but it can be when you’re trying to balance a business and selecting technology.
Sometimes it just works out cheaper long-term to rely on another expert to make the best choices and build the best experience the first few times. It’s important to remember how much your time or obligation is worth. We enable our partners to make use of these technologies to get the most bang for their buck.
Windows Virtual Desktop can provide an easier to manage environment which can be cheaper to operate for many clients. It abstracts away many security and infrastructure concerns, as well as unexpected costs. I’m yet to hear of a client moving to Azure or Windows Virtual Desktop and deciding to move back due to anything other than poor planning. The advantages are too great once you understand them.
Meet Mike Bramm of BomberJacket Networks!
Tell us a little about your MSP…
BomberJacket Networks is located in Minnesota, Twin Cities (Minneapolis-St Paul), Established: 2001, Previously a Value Added Reseller- System Integrator
How long have you been a member of The 20?
5 months
Why did your MSP originally look to partner with The 20?
24x7x365 Support Desk/NOC
Tell us about the biggest change in your business since joining The 20.
Breaking old Break/Fix habits
What do you like most about being a member of The 20?
Tim’s Sales Pitch
What do you think is the most important quality necessary for success?
Marketing, Hard Work, Persistence
What are your biggest business challenges?
Having enough time
What are your areas of focus for 2020?
Marketing
What advice would you share with an MSP looking to scale their business?
Interested in becoming a member like BomberJacket Networks? Click here for more information!
Meet Joe Martinez of KITE IT Pro!
Tell us a little about your MSP…
KITE IT Pro’sheadquarters are in Tucson, AZ. In 2014, we started off as a consumer/business break-fix company and made the decision to primarily focus solely on managed services in 2018.
How long have you been a member of The 20?
We have been a member of The 20 for a little over 4 months.
Why did your MSP originally look to partner with The 20?
The size of our company really forced us to look to partner with The 20. Scaling our service delivery was a huge issue for us. We were not in the position to hire technicians or take on clients over a certain size in fear of service overload. As we added new clients, we were essentially growing ourselves out of business.
Tell us about the biggest change in your business since joining The 20.
CONFIDENCE. We knew that we delivered our clients great IT service, we just lacked confidence in scaling. Partnering with The 20 has allowed us to discover the difference between scaling our service and scaling our business.
What do you like most about being a member of The 20?
We love the community of The 20. The engagement between partners is priceless. In this industry, every company holds their secret sauce under lock and key. As members of The 20 community, we are learning from seasoned industry veterans on how to successfully grow and protect our business.
What do you think is the most important quality necessary for success?
Hard work. The 20 is designed to alleviate growing pains. Everything you need to grow your business is in The 20. Hard work is not just defined on the hours you put into delivering service, hard work is also defined by the ability change who you are as an owner, partner, and as a company. Change is the hardest work you will ever have to do.
What are your biggest business challenges?
The biggest challenge we face is lead generation. It is always the principal challenge for each IT service company.
What are your areas of focus for 2020?
Lead generation and building a sales pipeline. Now that we can scale our service delivery, we can “get out” in front of potential clients and develop our business. The ability to get out from “behind the console” has been invaluable. We can make more effort towards focusing on lead generation and sales which is paramount to our success.
What advice would you share with an MSP looking to scale their business?
If you are looking to grow your MSP, join The 20. Stop wasting effort in hiring help desk technicians or getting yourself stuck “behind the console”. The 20 gives your company the freedom to focus on lead generation and sales…the scaling is provided. We wish we would have done this back in 2018.
