VISION ’21: The Year of the Return
Reignite Your Passion for Your IT Business at the Premier MSP Event of 2021
Last year was tough on growing businesses. But if you’re an MSP owner, the future looks bright. Indeed, one reputable research report predicts that the MSP market will grow from $242.9 billion in 2021 to $354.8 billion by 2026. This is hardly surprising; more and more businesses are turning to managed IT services to negotiate the growing complexity in their IT infrastructures. And as remote work — and the cybersecurity challenges that come with it — becomes more common, the need for MSPs is only going to become more acute.
But good things come to those who … take action! MSPs are at a pivotal moment. If you’re an MSP owner, the next several years can bring monumental growth — but only if you stay abreast of market trends, business best practices, and customer demands in a post-pandemic world. Now, is it possible to ride the wave of growth without a community of likeminded MSP owners to propel you forward? Of course it is. But why make things harder on yourself?
The 20 is a group of MSPs who’ve decided to join forces. Our MSP members have risen to the top of the IT industry by leveraging shared knowledge and resources, along with a proven sales platform and single service delivery model. And after a socially distanced 2020, we’re excited to announce that this year’s VISION conference will be a live, in-person event. If you’re an MSP owner who wants to grow and scale, VISION ’21 is the one IT conference to attend live in 2021.
Come to VISION ’21 to CONNECT
VISION ’21 will be packed with stellar content for MSP growth. But as great as this content is, what makes a VISION conference truly special are the people. Our MSP members say it time and again – the sense of community The 20 gives them is unmatched.
One of our favorite parts of a VISION conference is seeing IT business owners who have been struggling on their own for years discover the power of our cooperative approach firsthand. Oftentimes, business owners attend VISION for the first time expecting the same networking opportunities they can get at any other IT conference. But when they actually start interacting with our members, they quickly realize that The 20 is different — that we’re not just a group of MSPs, but a genuine community where we actively help each other grow.
Similarly, ‘networking’ at a VISION conference is so much more than exchanging contact information. It’s coming together with your peers and bonding over shared struggles. It’s discovering that you’re not alone. It’s expanding your perspective and opening your eyes to new ways of thinking. So, don’t come to VISION ’21 to ‘network’ – come to form genuine and lasting CONNECTIONS. You owe it to yourself — and your MSP — to experience what it’s like to be a part of a genuine community in an industry where cooperation is rare.
Come to VISION ’21 to get INSPIRED
We’ve talked to thousands and thousands of MSP owners over the years, and we’ve noticed an unfortunate pattern. A person will found their IT business with a clear vision in mind and ambition to spare. But as the years roll on, and as they work tirelessly on their business without seeing it truly grow, that vision and ambition both start to fade. Even the most stalwart business owner isn’t immune to feelings of frustration and even despair. No one likes working hard without seeing results.
If you want to take your MSP to the next level, it’s vital that you take a good, hard look at your own mindset. Are you feeling positive about the future of your MSP? Excited to take on new challenges and innovate solutions to your business problems? Or are you feeling tired, unmotivated … or even hopeless? If it’s the latter, it’s probably time for a change …
Coming to VISION ’21 is a great idea for MSP owners who are feeling worn out or at their wit’s end. There is nothing quite as transformative as coming together with likeminded business owners for a common goal. MSP owners who attend a VISION conference often return to their businesses with a newfound sense of purpose and direction. We’ve seen it happen countless times before, and we can’t wait to see it happen again at VISION ’21.
Remember, sometimes all it takes is one speaker, one conversation, one idea – and your entire perspective can shift. It might be Maye Musk’s incredible story of success and perseverance. It might be an insight from a fellow MSP owner. It might be the refreshingly honest wisdom of Tim Conkle, CEO of The 20. But whatever it is that inspires you at VISION ’21, it’s going to have a lasting impact on how you run your MSP.
Come to VISION ’21 to LEARN
The MSP world moves fast, and keeping up can be tough when you’re an MSP owner who’s working alone. The thing is, IT business owners generally know their stuff … when it comes to IT. But running a successful IT business requires A LOT more than tech expertise. In today’s crowded and highly competitive IT industry, less than 4% of MSPs ever reach $1 million in annual revenue. The reason is simple: the overwhelming majority of IT business owners try to figure out the ‘business side’ of things all by themselves: talent development, service delivery and customer satisfaction, sales and marketing, vendor management — the list truly does go on and on. Achieving competence — let alone mastery — in all of these things is a tall order when you’re already busy with the day-to-day tasks of running your business. So what’s an IT business owner like you to do?
Stop working alone! Come to VISION ’21 and help yourself to the collective expertise of world-class MSPs from all across North America. The 20 prides itself on being a genuine community, and a big part of that is being welcoming to newcomers. We’re not stingy with our wisdom, because we know that the more MSPs we can attract, the stronger we become.
At VISION ’21, you can plug into The 20’s network of IT business owners and industry experts to supercharge your IT business in just two days. Between all of the networking and the bevy of breakout sessions, there isn’t a single aspect of running an MSP that VISION ’21 can’t help you with. From cybersecurity to sales cadence to market automation, whatever you’re curious about, we’ve got you covered.
Come to VISION ’21 to have FUN
We’re bringing up fun at the end of this blog post because it’s not that important, right? Because having fun, when it comes to growing your IT business, is an afterthought … right?
Wrong! Fun is integral to running a successful company. Fun is energy. Fun is positivity. Fun is enthusiasm. Fun is passion. If you’re not having fun with your MSP, what’s the point? Also, if you’re not having fun with your MSP, chances are, it’s hurting business. Your attitude rubs off on your techs, and their attitude certainly rubs off on your end clients. Of course, you shouldn’t be expected to feel positive all the time — running an IT business can be stressful, and you’re only human. But it’s important that you take steps to keep yourself from sinking too low — that you make a conscious effort to ‘troubleshoot’ your own brain from time to time, for the sake of your business, and more importantly, for your own sake!
In our culture, we’re told to believe in “business or pleasure” — in the idea that our jobs aren’t supposed to be fun, but instead, something we ‘endure’ so that we can relax after work, after retirement, etc. But here at The 20, we don’t buy into that “business or pleasure” nonsense. We think “business AND pleasure” is a far better motto.
It’s true — no one parties like The 20. But don’t just take our word for it. Come to VISION ’21 and see for yourself. We promise it will be the most fun you’ve ever had on a business trip.
Let’s Grow!
This is the year you take your MSP to the next level — or, it can be at least, if you commit to making real changes to your IT business. It’s often said that if you want to be successful, surround yourself with successful people. We think there’s a lot of truth to that, and we encourage and warmly invite you and your MSP team to join us at VISION ’21. When likeminded business owners come together for a common purpose, magic happens – hearts and minds change, attitudes shift, hope returns. We can’t wait to see all the magic that VISION ’21 brings.
Registration for VISION ’21 is NOW OPEN. Also, check out our “Top 10 Reasons You Should Attend” video.
It’s the Year of the Return. Let’s GROW!
Crystal McFerran of The 20 Featured on CRN’s 2021 Women of the Channel List
Full Press Release
Plano, Texas, May 10th, 2021 — The 20 MSP, a leading business development group for managed service providers (MSPs), today announced that CRN®, a brand of The Channel Company, has named Crystal McFerran, Chief Marketing Officer, to the highly respected Women of the Channel list for 2021. This annual list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers.
The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.
McFerran has been critical in her leadership of The 20’s strategic planning, demand generation activities, and go-to-market execution for managed service provider members. She is an accomplished marketing professional with over 16 years of experience in B2B marketing, demand generation, marketing communications, lead nurturing, content strategy and multichannel marketing for the IT industry.
“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”
“I am extremely proud to be part of this list and to be recognized alongside many talented, hardworking, incredible women,” McFerran said. “I want to thank CRN for this honor and look forward to representing the women in the channel.”
The 2021 Women of the Channel list will be featured in CRN Magazine on May 10th and online at www.CRN.com/WOTC.
About The 20 MSP
The 20 is an exclusive business development group for Managed Service Providers (MSP) aimed at dominating and revolutionizing the IT industry with its standardized all-in-one approach. The 20’s robust RMM, PSA, and documentation platform ensures superior service for its MSPs’ clients utilizing their completely US-based Help Desk and Network Operations Center. Extending beyond world-class tools and processes, The 20 touts a proven sales model, a community of industry-leaders, and ultimate scalability.
For more information, visit https://www.the20.com.
Follow The 20: Twitter, LinkedIn and Facebook
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
Follow The Channel Company: Twitter, LinkedIn, and Facebook.
© 2021. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.
Meet Clare Davis, Account Manager
Clare Davis quickly became a tremendous asset to the entire team at The 20. Read below to find out more about Clare.
What do you do here at The 20?
I work with our awesome MSP partners as an account manager!
Describe The 20 in three words…
Supportive, visionary, agile.
As a kid, what did you want to be when you grew up?
What’s the most challenging thing about your job?
Striking a balance between individual desires vs. collective needs.
What do you consider your greatest achievement?
Every year of my life has been better than the last.
What do you think is the most important quality necessary for success?
Resilience
What do you like most about The 20?
The people and the vision.
What do you like to do in your spare time? / What are your hobbies?
Spend time with family and friends, travel, music, and be outdoors!
Where are you going on your next vacation?
Probably another wedding. ????
What’s your top life hack?
Understanding that comparison is the thief of joy.
Interested in working with Clare at The 20? We’re hiring! Check out our Careers page for more info.
Meet Matt Jones of Freedom Tech!
Tell us a little about your MSP…
Freedom Tech was established in 2011 in Rural Harnett County, NC – but is now headquartered in Raleigh with additional locations in Fuquay-Varina, Chapel Hill, Fayetteville, Lillington, & Southern Pines, NC.
How long have you been a member of The 20?
We’ve been a member of the 20 for about 4 months.
Why did your MSP originally look to partner with The 20?
Without customer service, you have nothing. Yes, we answer our phones live, but if our reception team couldn’t get an available tech at that moment, customers often felt they needed to make more calls or send more messages, usually to me. I’ve lost clients in the past solely because I couldn’t be in 3 places at once. We want our customers to have the ability to reach a technician any time they pick up the phone.
Tell us about the biggest change in your business since joining The 20.
Full Confidence to scale, knowing our customers will be under-promised, and over supported with the team on the help desk always ready to help. Now it doesn’t matter if the client as 1 computer, or 1,000 – I don’t have to worry, know we’ll take care of them, and I don’t have to find additional staff to do it.
What do you like most about being a member of The 20?
Our excitement & anticipation for the future. We’re now part of a team & collective that isn’t just hoping to help & grow the industry, but we’re doing it! A lot of IT Company’s are sitting around wishing, but The 20 is taking massive action to ensure we get where we want and need to be. Not later, NOW!. And the best part, there’s room for more on the journey.
What do you think is the most important quality necessary for success?
You have to be willing to take massive action. Period. Wether it’s lead gen, sales, or scaling. You have to take action this very second.
What are your biggest business challenges?
Honestly, lead gen is our weakest link currently. I can sell, I can fix – our lead gen pipeline is the area we’re working on more now.
What are your areas of focus for 2021?
Sales, Sales, Sales, Sales, Sales, Sales, Sales. – The Core: Lead Gen + Sales + Scale.
What advice would you share with an MSP looking to scale their business?
Stop letting your pride, your family, your head trash, or whatever else keep you stuck. I promise you, if you’re looking for a team that isn’t stuck, The 20 is it.
What book are you currently reading?
Scaling Up by Verne Harnish & Leadership Strategy & Tactics by Jocko Willink
Favorite blogs/podcasts
MSP Success Magazine, Jocko Willink Podcast, Law of Attraction Coaching
Interested in becoming a member like Freedom Tech? Click here for more information!
Meet Brandon Stewart, Member Success Manager
Today we turn the spotlight on Brandon Stewart. Brandon quickly became a tremendous asset to the entire team at The 20. Read below to find out more about Brandon.
What do you do here at The 20?
As a Member Success Manager, I am responsible for on-boarding our new partners into The 20 and setting them up for success. This includes ensuring that they are properly set up and trained in our systems and methodologies.
Describe The 20 in three words…
Inspirational. Growth. Excellence.
As a kid, what did you want to be when you grew up?
Growing up, I always enjoyed tinkering with things which made me think I wanted to be an engineer. Then I got my first PC, and I knew that I wanted to work with computers.
What’s the most challenging thing about your job?
The most challenging part of my job is gaining the trust of new partners that are navigating a major change in their business operations.
What do you consider your greatest achievement?
My greatest achievement is the continual self-growth I have achieved through hard work and determination.
What do you think is the most important quality necessary for success?
The most important quality for success is determination. No matter what challenge you face, the only thing that can lead to failure is YOU quitting.
What do you like most about The 20?
What I like most about The 20 is the sense of camaraderie between the employees, even through enduring a remote workforce, we are all on the same team.
What do you like to do in your spare time? / What are your hobbies?
Pre-COVID, you would probably find me at a comedy club or traveling across the state and country. Now, I enjoy cooking delicious meals for my wife and relaxing with our animals.
Where are you going on your next vacation?
Colorado. My wife and I were supposed to go for our first anniversary but COVID hit, now we are going in late August for a friend’s wedding.
What’s your top life hack?
You just gotta keep livin’ man, L-I-V-I-N.
Interested in working with Brandon at The 20? We’re hiring! Check out our Careers page for more info.
Meet J.B. Frierson, Senior Account Manager
Today we turn the spotlight on J.B. Frierson. J.B. quickly became a tremendous asset to the entire team at The 20. Read below to find out more about J.B.
What do you do here at The 20?
I am an account manager.
Describe The 20 in three words…
Scalable. Innovative. Brilliant.
As a kid, what did you want to be when you grew up?
I wanted to be an engineer.
What’s the most challenging thing about your job?
It’s a tremendous opportunity and challenge to partner with our clients to help them grow their business and achieve their goals.
What do you consider your greatest achievement?
Learning sales allowing me to grow my clients here at The 20.
What do you think is the most important quality necessary for success?
Hard work and dedication.
What do you like most about The 20?
The culture.
What do you like to do in your spare time? / What are your hobbies?
Spend time with family. I like to workout, read, and write.
Where are you going on your next vacation?
Cabo San lucas
What’s your top life hack?
Plan my weeks on Sunday
Interested in working with J.B. at The 20? We’re hiring! Check out our Careers page for more info.
Meet Courtney Ford, Graphic Designer
This month we have turned the spotlight on Courtney Ford! Courtney quickly became a tremendous asset to the entire team at The 20. Read below to find out more about Courtney!
What do you do here at The 20?
I’m the Graphic Designer so I help the Art Director create social media content, digital/print collateral, and cool stuff for around the office.
Describe The 20 in three words…
Strong, Family, Exciting.
As a kid, what did you want to be when you grew up?
Marine Biologist… until I realized I am actually scared of everything in the ocean ????
What’s the most challenging thing about your job?
Right now it’s VISION season so deadlines are crazy trying to get everything finished. (PS: don’t forget to register at the20.com if you haven’t already ????)
What do you consider your greatest achievement?
Knowing all the words to Eminem’s “The Real Slim Shady”
What do you think is the most important quality necessary for success?
Dedication
What do you like most about The 20?
I often describe The 20 as my dream job, so that’s a list we don’t have time for.
What do you like to do in your spare time? / What are your hobbies?
This isn’t a hobby… YET. I just bought a leash so I can start walking my cat outside. I’ve also picked up playing Animal Crossing in my excessive amount of time at home this year.
Where are you going on your next vacation?
Colorado is the plan ⛄️
What’s your top life hack?
Interested in working with Courtney at The 20? We’re hiring! Check out our Careers page for more info.
Meet Vishal Rambaran, Tier 1 Support Desk Technician
Today we turn the spotlight on Vishal Rambaran. Vishal quickly became a tremendous asset to the entire team at The 20. Read below to find out more about Vishal!
What do you do here at The 20?
Level 1 Support Desk
Describe The 20 in three words…
Close-Knit, Supportive, Friendly
As a kid, what did you want to be when you grew up?
I do not think I had anything in mind but I do remember saying astronaut a lot turned out to be scared of heights.
What’s the most challenging thing about your job?
Nothing is ever the same it is a constant changing environment.
What do you consider your greatest achievement?
To be honest coming here at this time as it breaking out of my day to day and experiencing something new.
What do you think is the most important quality necessary for success?
Be coachable take criticism and run with it.
What do you like most about The 20?
The community everyone is willing to assist to what ever level they can.
What do you like to do in your spare time? / What are your hobbies?
I enjoy building computers and am currently working on my first water cooled rig, other than that currently just playing games. As well as learning the violin and I’m not good at all.
Where are you going on your next vacation?
Next vacation no plans on the book but will most likely back home in Pennsylvania, if not Singapore.
What’s your top life hack?
Mistakes happen, so learn from them.
Interested in working with Vishal at The 20? We’re hiring! Check out our Careers page for more info.
Meet Donna Pebworth, Financial Controller
Today we turn the spotlight on Donna Pebworth. Donna quickly became a tremendous asset to the entire team at The 20. Read below to find out more about Donna!
What do you do here at The 20?
I’m the Financial Controller and also handle HR & Payroll.
Describe The 20 in three words…
Innovative, Challenging, & Rewarding.
As a kid, what did you want to be when you grew up?
A Photographer.
What’s the most challenging thing about your job?
Trying to make processes and procedures so things run better, faster, and smarter.
What do you consider your greatest achievement?
Going back to college later in life to finish my Associates, then on to my Bachelor’s, and then my Master’s, all while working full time and throughout the process, paying my own way.
What do you think is the most important quality necessary for success?
I have two, you must be driven and self-reliant.
What do you like most about The 20?
The challenges I face daily and how these challenges help me grow as a person and as an employee of The 20.
What do you like to do in your spare time? / What are your hobbies?
In my spare time, I like hanging out with good friends and my four legged babies, going to dinner, and relaxing poolside. My hobbies are yard work/gardening, I love to have a beautiful lawn. It gives me a sense of pride.
Where are you going on your next vacation?
Depending on the COVID19 situation, maybe Hot Springs, or the beach, or if nothing else, my backyard pool!
What’s your top life hack?
DIY Solutions- YouTube Videos
Interested in working with Donna at The 20? We’re hiring! Check out our Careers page for more info.
Meet Michael Winward, NOC Manager
Today we turn the spotlight on Michael Winward. Michael quickly became a tremendous asset to the team at The 20.
What do you do here at The 20?
I manage the NOC which is responsible for monitoring and responding to system-generated alerts from our partner’s client environments as well as ensuring our core services and tools are properly implemented and functioning effectively. In addition to the NOC, I manage Professional Services (a.k.a Project Services) for The 20. Need help with an upcoming project? We’ve got your back!
Describe The 20 in three words…
Innovative, Driven, Community.
As a kid, what did you want to be when you grew up?
A political consultant or lobbyist… yeah, I was a weird kid.
What’s the most challenging thing about your job?
Time. There is so much I want to accomplish, but the finite nature of time is a constant source of frustration.
What do you consider your greatest achievement?
Personal? Either teaching my dog how to patiently balance a treat on his snout until just the right moment, or cultivating a loving, trusting, respecting and fun relationship with my wife… both took a lot of work!
Professionally? Cultivating a team with similar attributes. Loving may be going a bit far, but certainly mutual trust, respect, fun and hard work… all things you need to work effectively together. The continuous forward progress of the team I lead every day, for me is the best gauge of my personal success.
What do you think is the most important quality necessary for success?
Integrity. If you start with integrity, every other quality necessary becomes a part of the equation.
What do you like most about The 20?
The people. I am working with the most brilliant and interesting characters of my professional career, which is fantastically satisfying. It makes going to work every day (back when we used to go to work) easy and enjoyable.
What do you like to do in your spare time? / What are your hobbies?
Happiness for me comes easily — a trip to the dog park with my wife and clinically insane Jack Russell is my idea of a good time. As a hobby, I enjoy brewing beer. Coming up next? A green chili and mango gose, and a carrot cake cream ale!
Where are you going on your next vacation?
Anywhere! I can’t wait for this lockdown to end! But it’s hard to make plans before it does. First thing though is probably to visit my family in New Mexico that I haven’t seen in a while due to social distancing.
What’s your top life hack?
For life incoming: Don’t sweat the small stuff that does or does not come at you. You’ll be happier for it.
For life outgoing: Remember the details. It is often small actions and statements that result in big impressions. They will really appreciate that you took the time to regard them.
Interested in working with Michael at The 20? We’re hiring! Check out our Careers page for more info.
