We are located in the San Antonio Hill Country. Monroy IT Services was established in 2004 in Houston, TX. I moved the company in 2010.
How long have you been a member of The 20?
It will be four years in August 2020.
Why did your MSP originally look to partner with The 20?
The company was not growing and it was a do or die decision. I spoke with Tim and he opened my eyes to why I was having a hard time growing. He hit the nail on the head.
Tell us about the biggest change in your business since joining The 20.
I was able to scale quickly like I could not in the past. I was also introduced to managed Google Adwords and that helped with lead gen. Then I was able to sell with some training from Tim.
What do you like most about being a member of The 20?
I love the Support Desk and the tight knit family of being in the same boat with other owners.
What do you think is the most important quality necessary for success?
An open mind and a willingness to execute.
What are your biggest business challenges?
Currently it is selling during Covid. We have gained one client so I am not complaining but it is definitely much slower growth than I had planned this year.
What are your areas of focus for 2020?
Close a co-managed It deal and move forward with a sales plan for more co-managed IT. We currently have one co-managed IT client.
What advice would you share with an MSP looking to scale their business?
This is easy. Join The 20 so you can focus on lead gen and sales. The 20 will handle the scale.
What book are you currently reading?
I am currently finishing up Gap Selling by Keenan, Then it may be Fix This Next by Mike Michalowicz.
Favorite blogs / podcasts
My favorite podcast is The Joe Rogan Experience for the breadth and depth of the topics that are covered
Interested in becoming a member like Monroy IT Services? Click here for more information!
Meet Chris Plouffe of CSP Technologies!
Tell us a little about your MSP…
Our HQ is located in Sedona, AZ, but was founded in Winston-Salem, NC in 2005. We service both AZ and NC, plus plenty of other states.
How long have you been a member of The 20?
We have been 20 members for 2.5 years and loving it.
Why did your MSP originally look to partner with The 20?
Operating as a one-man-show for so long just wasn’t going to cut it anymore. For me to be the business I wanted to be, I needed the help and depth of The 20. A 24/7 support desk, guidance, peer support, and more.
Tell us about the biggest change in your business since joining The 20.
Everything has changed, but the biggest thing is me. My confidence, my expertise, my vision. I know we can provide TOP NOTCH service and support, and there is no company too big or too complicated that we can’t handle. Second would be revenue because that is always important too.
What do you like most about being a member of The 20?
There is so much, but I would say the other members. Having accountability groups, people to bounce things off of, to learn from, and to have your back.
What do you think is the most important quality necessary for success?
Flexibility. Being able to pivot, change, or adapt to the changing landscape. Also, being flexible in your way of thinking too.
What are your biggest business challenges?
I would say sales and marketing. Having a clear message and plan to reach people is always something we can be better at.
What are your areas of focus for 2020?
Growth on the business side, security on the tech side, but growing smart with the correct standards and controls to be able to scale.
What advice would you share with an MSP looking to scale their business?
Join a group like The 20, honestly. The resources I have and the information I’ve learned in just a couple of years, would’ve taken 15 more for me to figure out myself.
I don’t do that many podcasts right now, I try to use my down time to relax by the pool more. Not many blogs either, except maybe Channel E2E for industry news.
Interested in becoming a member like CSP Technologies? Click here for more information!
Well, that’s a wrap on our first Virtual Quarterly!
Spring Quarterly was held on Zoom on May 28th and 29th and we had an incredible time with all of you! We look forward to these events every year, and while this one was a little different, it was every bit as fun and informative as its always been.
Our first day was entirely dedicated to in–depth training sessions by 3i International, Deep Instinct, BLOKWORX, and TruGrid. We then wrapped the day up with a Q&A session with Kris Blackmon of Informa, talking about the MSP 501.
Our CEO Tim Conkle kicked off day 2 with hammering on the importance of marketing and building pipeline. This was followed by a presentation from Danny Astin of Ciardi, Ciardi & Astin. We also held 3 insightful panel sessions: “How to Get the Most out of The 20” featuring several of our Elite members, “Growing is Not Magic” with Tim Conkle, Crystal McFerran and Mark Elliott, and a Support Desk/NOC Q&A with our CIO Jeff Griffin.
Last, but certainly not least, Nerdio and Crayon joined us to talk in-depth about Azure and Microsoft year-end incentives.
Everyone is adjusting within their businesses and we are glad to have had theopportunity to bring Quarterly to you during these ever-changing times!
So much was learned, and so much fun was had— we hope to see you at our next Quarterly!
If you have any questions about future Quarterly events, or would just like to learn more about The 20, please contact us today!
Meet Gary Blawat of Businertia!
Tell us a little about your MSP…
Businertia was established in 2006. Originally, we were going to be a management consulting business and had an opportunity to start an IT business for a real estate investor that wanted to diversify. We actually had two articles written about our flat-rate IT model in 2007. However, when the market crashed in 2008, we were able to negotiate an asset purchase for the IT company we started. Twelve years later, we are still enjoying delivering IT services to the SMB market.
How long have you been a member of The 20?
I saw Tim talking about Cytracom at ASCII for a couple of years before we joined and kept hearing about this great idea called ‘The 20.’ So, in May of 2018, I decided to dig a little deeper and I signed up a month later. Michael Vu, Michael Wayland, and others were big influencers to our decision. When you can hear the vision and then talk to people that are working to make it a reality, it was a game changer.
Why did your MSP originally look to partner with The 20?
The bottom line was scale. With every new customer we always seemed to hit a resource limitation to perform technical work to a high quality and focus on growing the business. The biggest thing I realized was that we needed to focus on building our competitive advantage and that was not going to happen by organically growing a support desk or just outsourcing it. So, the idea of us joining a group that was building a common support desk, leveraging core tools, and most importantly: giving us access to a dynamic, mastermind group, became too good to pass up. It quickly became an integral part of our future growth plans.
Tell us about the biggest change in your business since joining The 20.
Ensuring that we continue to create face value with all of our clients. Once the documentation is done and the support desk starts handling the day-to-day ad hoc requests, it became increasingly noticeable that we are in the ‘people business.’ We needed to ensure we were still reaching our customers in ways that maintained our local presence, but demonstrated the depth to handle their every day demands. The challenging part of that was not bypassing the support desk and doing simple work to create that value. With the amount of information that flows in the Teams channels, the question is not ‘how’ to create that value, but implementing ideas in planned stages over the course of a customer’s agreement.
What do you like most about being a member of The 20?
The people. There is so much business and technical acumen within the group. Every VISION, Quarterly, or daily peruse of Teams gives another ‘Aha!’ moment to solve a problem.
What do you think is the most important quality necessary for success?
Self-discipline. It is so easy to get carried away on fun items or worry about items that cannot be controlled. I’m always in awe over those leaders that have mastered it. They know when to push themselves enough to move ahead or just seem to focus on the right things at the right time.
What are your biggest business challenges?
Setting the right expectations. Really identifying where I want to take this business so it supports the right balance for my lifestyle and for my employees.
What are your areas of focus for 2020?
Setting the wheels in motion to become the best communicating MSP (MID) Service provider in South Eastern Wisconsin. This also includes re-branding the organization to better match who we are.
What advice would you share with an MSP looking to scale their business?
Stop looking at support desk as a cost-per-hour as it relates to dollars spent in correlation to amount-of-time on tickets. Having the support desk should be looked at as an operational cost that provides you scale in a very budgetable way. However, keep in mind, having a 24/7/365 support desk is only one facet of how you create value to your customers. There is still work to be done in justifying the price points you need to grow your business.
A Book of Five Rings by Miyamoto Musashi. – How can you not be interested in learning a philosophical way of battle/life from a Samurai?
Favorite blogs / podcasts
I look forward to my daily dose of The Insider News from Code Project.
The humorous subtitles in response to the article title starts my day with a laugh. For instance, take article title ‘The new surf game in Microsoft Edge now available for everyone.’ — the subtitle to the article is ‘I guess this means all the bugs are fixed (and they’ve run out of icons to change)?’
Interested in becoming a member like Businertia? Click here for more information!
Meet Caleb Brown, Owner of JS Computek!
Tell us a little about your MSP…
JS Computek is headquartered in Columbia, MO and we’ve been serving Mid-Missouri since 1997.
How long have you been a member of The 20?
We chose to strategically partner with The 20 in early 2019.
Why did your MSP originally look to partner with The 20?
There were many factors, but here are the most influential:
A. The ability to scale with confidence. B. The extra knowledge, cooperation, and human resources. C. The ability to deliver the MID model which aligned with our company mission of delivering “IT Sanity” to our clients and staff.
Tell us about the biggest change in your business since joining The 20.
Since joining, the biggest impact has really been internally — thinking about making documentation and processes clear, concise, and accurate.
What do you like most about being a member of The 20?
The helpful members; so many great resources in the group to share with.
What do you think is the most important quality necessary for success?
Be willing to grow and adapt in your mindset and processes.
What are your biggest business challenges?
Breaking through the mindset of the prospect’s belief that IT should be like calling a plumber and that break/fix is a smart way to run a business.
What are your areas of focus for 2020?
For 2020 our core areas of focus are cloud migrations and new client acquisition.
What advice would you share with an MSP looking to scale their business?
Find your uniques, define and sharpen your core processes, and then build systems around those processes that allow you to scale up or down on demand.
Interested in becoming a member like JS Computek? Click here for more information!
Meet Michael Wayland, Managing Director of Byte-Werx!
Tell us a little about your MSP…
We’re Byte-Werx, an MSP out of Houston, Texas. We started business in March of 2013. Originally we were a web design and development company. After years of trying to be both, I realized I wanted to laser-focus on being an MSP. So, in January of 2017, I bought out my partners and made it happen! Since then we’ve had amazing growth and found success with CPAs, law firms, and a variety of other clientele from several industries.
How long have you been a member of The 20?
We joined the 20 in June of 2017 — we’re looking forward to our 3rd anniversary coming up!
Why did your MSP originally look to partner with The 20?
As a small local shop, I wanted to be able to offer my clients 24/7 service, assistance when we were unavailable, and best-in-class software that being in a big group provides.
Tell us about the biggest change in your business since joining The 20.
The biggest change is the community and drive to always make ourselves better. It has allowed me to learn and implement best-in-industry policies and procedures as well as letting me focus on growing my business.
What do you like most about being a member of The 20?
The outstanding community. We are a member of several industry groups and none of them feel like The 20. The relationships we’ve built here have been some of the most beneficial in my career and I know there are several members that would be willing to drop what they’re doing and fly out to my aid if I really needed it.
What do you think is the most important quality necessary for success?
It doesn’t matter how big or small you are, you need to run your business like it’s a business and not a job. This means building process and procedures that scale, documentation, and being ready to hit the gas to grow when you’re ready.
What are your biggest business challenges?
One of our biggest challenges is getting our message out to new businesses who may have never heard of us. Lead generation has never come naturally to me but we’re starting to see a lot of promising returns on our investments now.
What are your areas of focus for 2020?
For 2020 our primary focus will be on business workflows and implementing a modern workplace to our new and existing clients. With the jarring COVID-19 events, it is clear that all businesses need to be able to pick up and work anywhere at anytime and we truly believe that is the future of work.
What advice would you share with an MSP looking to scale their business?
As an MSP our real value-add and profit driver is automation and efficiencies. You can’t roll a truck for every problem or do one-off remote log-ins. To scale you need to create a flexible and complete stack so you can focus on learning and perfecting your procedures.
What book are you currently reading?
I’m currently digesting Getting Naked and would highly recommend it. It shows how being completely honest with your clients will win you loyalty and allow you to grow your business. I will always recommend The Checklist Manifesto for any MSP just getting started on getting their process and procedures in order.
Favorite blogs / podcasts
I listen to a lot of podcasts. Non MSP-related podcasts include FiveThirtyEight, EconTalk, and Planet Money. My favorite MSP/industry podcasts are: Frankly MSP, Security Now, and MSP Voice.
Interested in becoming a member like Byte-Werx? Click here for more information!
Meet Allan Sivils, CEO of Sivils IT Consulting!
Tell us a little about your MSP…
Sivils IT Consulting is located in Virginia Beach, VA. We were established in 2014 after I spent 15 years managing enterprise IT operations. I wanted to create a niche business that focused strictly on partnering with our clients’ IT operations, and not selling software or hardware. We focus on building true partnerships with our clients that allow us to advocate for their business growth.
How long have you been a member of The 20?
We joined in December 2019!
Why did your MSP originally look to partner with The 20?
A couple of reasons – The 20’s model is very similar to what we have been building since we started our business; to focus on being the best “Managed IT Department” for our clients. So, it made perfect sense from a partnership standpoint. Second, we have clients on both coasts, and being a part of The 20 gives us the resources that we need in order to serve clients across the United States. This allows us to scale faster, while not sacrificing the quality that our clients should expect. Lastly, the shared expertise of being a member alongside other top MSP’s allows us to work together to bring the best solutions to our clients.
Tell us about the biggest change in your business since joining The 20.
We do not feel limited by how much we can scale our business by being a member of The 20.
What do you like most about being a member of The 20?
The network of being a member. Being part of such a large community has already helped us since joining in December operationally. We’ve been able to provide onsite resources to our clients that are thousands of miles away, and have these resources follow the same processes we do internally. We’ve been able to implement better technical solutions and processes that have helped us internally to service our clients.
What do you think is the most important quality necessary for success?
Relationships. Both within our MSP community, our vendors, and especially our clients.
What are your biggest business challenges?
Managing the ebb and flow of IT projects around our clients growth – while we do our best to ensure that we can schedule to meet expectations, sometimes the volume of projects needed at one time can be difficult to manage. Also, sometimes projects require a wide range of very specific expertise. Being a member of The 20, this is quickly becoming less of a challenge.
What are your areas of focus for 2020?
Microsoft Azure, Windows WVD and Nerdio. We see that these have a huge operational advantage and efficiency versus having workloads onsite. It also helps us scale our clients faster, while ensuring their business continues to have the highest availability for their operations.
What advice would you share with an MSP looking to scale their business?
Stay focused on the relationships I mentioned above and being the IT Department advocate. Unfortunately, due to the nature of the business, with a lot of us being engineers that get too focused on the details, leverage your fellow partners/vendors instead of trying to take the entire pie for yourself. Follow this up by a repeatable IT operational standard and processes that will be clear and focused for your team to support and, most importantly; stable, secure, and protected for your client.
What book are you currently reading?
I travel a lot, so by “reading…” that really means “audio book” for me. This would be Traction by Gino Wickman. I’m actually listening to it again! I will listen to audio books that I have enjoyed, multiple times — that is — if I find the information extremely valuable.
Favorite blogs / podcasts
Honestly, I don’t have any. I spend so much time investigating, reviewing, testing, and reading about various IT solutions and methods. I guess I would say, I read “the internet.”
Interested in becoming a member? Click here for more information!
Meet Mark Elliott, CEO of 3i International!
Tell us a little about your MSP…
3i International is located in Houston, TX. We have 25 employees and have provided expert IT services since the year 2000. We are awesome at security and managed services, and our mission is to help people be their best by making technology easy and secure. We have a great team and have a lot of fun every day!
How long have you been a member of The 20?
3i International joined The 20 in December of 2018.
Why did your MSP originally look to partner with The 20?
Great question, this is a two-part answer for us. First, we were looking to move upmarket to larger clients and wanted a way to deliver services on a national level where we did not lose control of our customer or have degradation in support by hiring one-off boots on the ground. Secondly, we were having challenges scaling the business, and it kept leading to service delivery issues. Before The 20, we had a great company with talented engineers, and our clients loved our support and personal touch. At our size, we did not have separate teams for the helpdesk and onsite engineers. Every engineer had a seat in the call center, and when needed, they would be sent onsite. This methodology worked well as long as we did not grow. Every time we had major projects or a large new client onboarding, we would have to move resources from the call center to install equipment or onboard new seats. As soon as we reallocated resources from our call center, the level of service that our clients had become accustomed to would fall. We would then move some resources from the field back to call center only to have project deliver suffer. We found our company stuck on a staffing teeter-totter with happy and then unhappy clients. The 20 gave us the ability to truly separate our call center from the onsite and project team, which has been a Godsend. We now have happy clients all the time, not just in between waves of growth.
Tell us about the biggest change in your business since joining The 20.
We are closing more new MRR deals every month with the 20 offering and pitch. Our pipeline has grown with higher monthly recurring opportunities than we had before. The 20’s footprint has allowed us to focus on larger companies with multiple locations in different cities. We have found a real need here as an internal IT department with 500 employees cannot successfully support 20 locations with a couple of engineers. Our customer satisfaction with project delivery is through the roof. The 20’s call center handles the majority of our tickets, so we were able to shift our team around and create a dedicated team focused solely on project delivery. During our growth, we can now provide great support from the call center, our local onsite team, and the project team.
What do you like most about being a member of The 20?
The community is awesome, from weekly accountability calls with other members, the ability to message nationally on Microsoft Teams to find an answer to a tough question, the comradery at quarterly training meetings. It just a strong group of like-minded individuals with 1000’s of years of experience all fighting to make a difference in the lives of their customers and their families. The services The 20 provides encompass most of what an IT company needs to succeed. It is a great offering of tools at a fair price. We were concerned about what our customers would say about the changes, but our customer satisfaction continues to increase since becoming a member.
What do you think is the most important quality necessary for success?
I don’t. I think this question could be answered ten different ways by ten people, and no one would be wrong. You might hear answers like grit, ambition, courage, commitment, willpower, drive, integrity, and on and on, you get my point. So why is it that sometimes you see individuals with these traits fall short of their full potential? I have been at this game for 25 years now, and I know that I possess all of the traits I just listed above. I am moderately successful, debt-free, and can retire comfortably in a few more years. By national standards, I’m in the top 1%, but by no means do I have a yacht or private aircraft. My journey to this point has been a dog fight in a highly competitive market. So, I think great success takes more than character traits as they are table steaks in today’s business climate. I feel to blow it out of the water truly you have to be first, better, or different. I feel the opportunity The 20 has afforded my company compliments my character traits by creating a differentiation that allows me to reach my full potential.
What are your biggest business challenges?
Last year we spent time identifying our weaknesses and threats. Now, last year’s challenges are this year’s opportunities as we have prioritized what we will be fixing and implementing during this calendar year. This year we are working on increasing outbound lead generation to 50 leads per month, implementing an employee training program around culture and function, standardizing our QBR methodology, and executing on a new inbound digital marketing strategy.
What are your areas of focus for 2020?
We are an EOS company, so we will continue to implement and improve our use of the traction tools set. From a top-line perspective, we are focused on growing monthly recurring revenue in the healthcare, legal, AEC, manufacturing, and energy verticals.
What advice would you share with an MSP looking to scale their business?
Identify what’s holding you back, and if you’re willing to fix it, find a business coach or organization with the skill set to help you solve your challenges and hold you accountable. Don’t be afraid to partner with The 20. It is one of the best decisions we have made for our business and the people we support.
What book are you currently reading?
I recently just finished setting my personal goals for 2020, which includes a list of 36 books. Here are the three that I am currently reading in January:
Interested in becoming a member? Click here for more information!
Meet Misty Kaufman, Cloud Services Specialist
What do you do here at The 20?
I build and maintain strategic partnerships with vendors to better service/support our members!
Describe The 20 in three words…
Innovative, imaginative, resourceful.
As a kid, what did you want to be when you grew up?
I wanted to be a Foley Artist.
What’s the most challenging thing about your job?
Making sure communication flows internally and externally so everyone remains informed and up-to-date.
What do you consider your greatest achievement?
Giving birth to my son!
What do you think is the most important quality necessary for success?
Work ethic. And you have to care about all aspects of your job/position to be successful.
What do you like most about The 20?
The 20 has given me the ability to utilize many skills I have that are not related to my position. I have had the opportunity to bring my ideas to the forefront that have now become standard practice!
What do you like to do in your spare time? / What are your hobbies?
So many hobbies. Mostly I am a musician, but I also make jewelry, knit/weave and turn on a lathe. When I am not doing any of those, I enjoy watching movies and running AV at church.
Where are you going on your next vacation?
New Mexico — we are going to see my husband’s brother.
Meet Travis Street, President and CEO of Complete Technology Solutions!
Tell us a little about your MSP…
Complete Technology Solutions (CTS) was founded in 2001 in Muncie, Indiana. I ‘accidentally’ started the company when I was finishing my bachelor’s degree at Ball State University. I was working at Staples at the time and a customer (an elderly lady in her 70s) asked if I would come to her house and setup a computer I sold her. I didn’t see the value of my skills at the time so I traded my labor for a home-cooked meal lol. After I was finished with my work, she gave me a $20 tip and asked if she could give my number out to some of her friends. I didn’t realize how connected she was in the community. The next week I had 10 elderly ladies calling me for computer help! And that was how CTS was started. Since our humble beginning as a one-man break/fix shop, CTS has evolved and grown over the years to a fully-managed IT department service with over 50 staff members, and offering nationwide IT support and consulting services exclusively to the multifamily industry.
How long have you been a member of The 20?
We joined The 20 in the spring of 2018.
Why did your MSP originally look to partner with The 20?
Prior to joining, our company had hit a revenue ceiling for over 5 years that we could not overcome. At the time we did not have a vertical focus. And although we had been working with multifamily companies for close to 15 years, we still supported other local businesses and were competing with many IT companies locally. I wanted to change our direction and offer a service with a vertical focus that was unique and would give us a competitive advantage. I accidentally discovered The 20 while attending a ChannelPro conference in Dallas. After a ‘colorful’ keynote speech by Tim Conkle, I immediately recognized The 20 model was the way to succeed and allow CTS to scale up and grow. I signed up the next day! It was the best business decision I have ever made.
Tell us about the biggest change in your business since joining The 20.
The biggest change in our business since we joined is that we are now 100% vertically-focused. The tools and nationwide footprint of the 20 has given us the freedom to focus on our multifamily specialty and deliver superior all-inclusive service and support to our clients for a predictable, flat monthly fee.
What do you like most about being a member of The 20?
The best thing about The 20 is the camaraderie between the partners. Every member is a great resource and has unique talents and skills they share with the group as a whole.
What do you think is the most important quality necessary for success?
In order to succeed, you gotta put in the work. Hard work, discipline, and determination.
What are your biggest business challenges?
I think I speak for most of the companies out there in saying sales and marketing is always a challenge for an IT company. One of the biggest advantages of joining The 20 is that they became my marketing and sales department and handle it all. This way I can focus on business development and on our vertical.
What are your areas of focus for 2020?
We are focused 100% on multifamily and student housing moving forward. This is a vertical we have been working with for over 15 years and have a wealth of experience. We truly understand the unique needs of property management and development companies which allows us to provide superior service and consulting services to this market.
What advice would you share with an MSP looking to scale their business?
Focus on at least 2 or 3 vertical markets and tailor your service delivery around them.
