The 20 MSP Named in the 2021 CRN® Partner Program Guide
Full press release here
Plano, Texas, March 29th, 2021 – The 20 MSP is being acknowledged by CRN®, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel.
Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.
The 20 is a group of Managed Service Providers across North America who have joined forces to perfect a single service delivery model with unified resources to deliver excellent IT support. Paired with outstanding service delivery, The 20 provides a successful platform with proven processes to help IT providers grow.
“We are honored to be recognized in the 2021 CRN Partner Program Guide,” said Tim Conkle, CEO of The 20.”We’ve seen impressive growth among our MSP members and we’ve worked hard to design a partner program that reflects our dedication to their success. The 20’s success is inextricably linked to that of our MSP members.”
“As innovation continues to fuel the speed and intricacy of technology, solution providers need partners that can keep up and support their developing business.” said Blaine Raddon, CEO of The Channel Company. “CRN’s 2021 Partner Program Guide gives insight into the strengths of each organization’s program to recognize those that continually support and push positive change inside the IT channel.”
The 2021 Partner Program Guide will be featured in the April 2021 issue of CRN and online at www.CRN.com/PPG.
About The 20 MSP
The 20 is an exclusive business development group for Managed Service Providers (MSPs) aimed at dominating and revolutionizing the IT industry with its standardized all-in-one approach. The 20’s robust RMM, PSA, and documentation platform ensures superior service for its MSPs’ clients utilizing their completely US-based Help Desk and Network Operations Center. Extending beyond world-class tools and processes, The 20 touts a proven sales model, a community of industry-leaders, and ultimate scalability. For more information, visit: www.the20.com.
Follow The 20 MSP: Twitter , LinkedIn, and Facebook.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
Follow The Channel Company: Twitter, LinkedIn, and Facebook.
© 2021. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.
The Channel Company Contact:
Jennifer Hogan
The Channel Company
jhogan@thechannelcompany.com
Meet Gary Blawat of Businertia!
Tell us a little about your MSP…
Businertia was established in 2006. Originally, we were going to be a management consulting business and had an opportunity to start an IT business for a real estate investor that wanted to diversify. We actually had two articles written about our flat-rate IT model in 2007. However, when the market crashed in 2008, we were able to negotiate an asset purchase for the IT company we started. Twelve years later, we are still enjoying delivering IT services to the SMB market.
How long have you been a member of The 20?
I saw Tim talking about Cytracom at ASCII for a couple of years before we joined and kept hearing about this great idea called ‘The 20.’ So, in May of 2018, I decided to dig a little deeper and I signed up a month later. Michael Vu, Michael Wayland, and others were big influencers to our decision. When you can hear the vision and then talk to people that are working to make it a reality, it was a game changer.
Why did your MSP originally look to partner with The 20?
The bottom line was scale. With every new customer we always seemed to hit a resource limitation to perform technical work to a high quality and focus on growing the business. The biggest thing I realized was that we needed to focus on building our competitive advantage and that was not going to happen by organically growing a support desk or just outsourcing it. So, the idea of us joining a group that was building a common support desk, leveraging core tools, and most importantly: giving us access to a dynamic, mastermind group, became too good to pass up. It quickly became an integral part of our future growth plans.
Tell us about the biggest change in your business since joining The 20.
Ensuring that we continue to create face value with all of our clients. Once the documentation is done and the support desk starts handling the day-to-day ad hoc requests, it became increasingly noticeable that we are in the ‘people business.’ We needed to ensure we were still reaching our customers in ways that maintained our local presence, but demonstrated the depth to handle their every day demands. The challenging part of that was not bypassing the support desk and doing simple work to create that value. With the amount of information that flows in the Teams channels, the question is not ‘how’ to create that value, but implementing ideas in planned stages over the course of a customer’s agreement.
What do you like most about being a member of The 20?
The people. There is so much business and technical acumen within the group. Every VISION, Quarterly, or daily peruse of Teams gives another ‘Aha!’ moment to solve a problem.
What do you think is the most important quality necessary for success?
Self-discipline. It is so easy to get carried away on fun items or worry about items that cannot be controlled. I’m always in awe over those leaders that have mastered it. They know when to push themselves enough to move ahead or just seem to focus on the right things at the right time.
What are your biggest business challenges?
Setting the right expectations. Really identifying where I want to take this business so it supports the right balance for my lifestyle and for my employees.
What are your areas of focus for 2020?
Setting the wheels in motion to become the best communicating MSP (MID) Service provider in South Eastern Wisconsin. This also includes re-branding the organization to better match who we are.
What advice would you share with an MSP looking to scale their business?
Stop looking at support desk as a cost-per-hour as it relates to dollars spent in correlation to amount-of-time on tickets. Having the support desk should be looked at as an operational cost that provides you scale in a very budgetable way. However, keep in mind, having a 24/7/365 support desk is only one facet of how you create value to your customers. There is still work to be done in justifying the price points you need to grow your business.
What book are you currently reading?
A Book of Five Rings by Miyamoto Musashi.
– How can you not be interested in learning a philosophical way of battle/life from a Samurai?
Favorite blogs / podcasts
The humorous subtitles in response to the article title starts my day with a laugh. For instance, take article title ‘The new surf game in Microsoft Edge now available for everyone.’ — the subtitle to the article is ‘I guess this means all the bugs are fixed (and they’ve run out of icons to change)?’
Interested in becoming a member like Businertia? Click here for more information!
Tell us a little about your MSP…
Cirrus Technologies is located just north of Dayton, OH, and service the greater Dayton region, Cincinnati, and Columbus. We support clients and technology in 16 states and 2 countries. We were founded in 2015.
How long have you been a member of The 20?
We’ve been a member of The 20 from day 1 of our business.
Why did your MSP originally look to partner with The 20?
I wanted the ability to scale and grow quickly, and this meant having the team and resources of The 20 behind me vs. going alone as a “one-man-band.”
Tell us about the biggest change in your business since joining The 20…
We’ve had triple digit growth, and achieved an annual revenue that puts us at the top 4% of the industry!
What do you like most about being a member of The 20?
The community, collaboration and sharing of best practices and collective knowledge.
What do you think is the most important quality necessary for success?
Tenacity. The going will get tough, but it’s those who persevere and don’t give up who succeed.
What are your biggest business challenges?
Continuing to build reliable lead generation oil wells to grow at the same pace we have been.
What are your areas of focus for 2019?
Sales operations and marketing.
What advice would you share with an MSP looking to scale their business?
2 things:
1. Find someone else successful and model their success; it’s foolish to try and re-invent the wheel.
2. This is a very unforgiving business to those who try to go it alone. Join a community and peer groups; join The 20 – you cannot be successful living on your own island!
What book are you currently reading?
Traction by Gino Wickman, Blue Ocean Strategy by Chan Kim, High Probability Selling by Jacques Werth, and Clockwork: Design Your Business to Run Itself by Mike Michalowicz are all on my short term reading list.
Favorite blogs / podcasts?
EntreLeadership, Lead to Win by Michael Hyatt, and The Brendan Show by Brendan Burchard.
