Meet Allan Sivils, CEO of Sivils IT Consulting!
Tell us a little about your MSP…
Sivils IT Consulting is located in Virginia Beach, VA. We were established in 2014 after I spent 15 years managing enterprise IT operations. I wanted to create a niche business that focused strictly on partnering with our clients’ IT operations, and not selling software or hardware. We focus on building true partnerships with our clients that allow us to advocate for their business growth.
How long have you been a member of The 20?
We joined in December 2019!
Why did your MSP originally look to partner with The 20?
A couple of reasons – The 20’s model is very similar to what we have been building since we started our business; to focus on being the best “Managed IT Department” for our clients. So, it made perfect sense from a partnership standpoint. Second, we have clients on both coasts, and being a part of The 20 gives us the resources that we need in order to serve clients across the United States. This allows us to scale faster, while not sacrificing the quality that our clients should expect. Lastly, the shared expertise of being a member alongside other top MSP’s allows us to work together to bring the best solutions to our clients.
Tell us about the biggest change in your business since joining The 20.
We do not feel limited by how much we can scale our business by being a member of The 20.
What do you like most about being a member of The 20?
The network of being a member. Being part of such a large community has already helped us since joining in December operationally. We’ve been able to provide onsite resources to our clients that are thousands of miles away, and have these resources follow the same processes we do internally. We’ve been able to implement better technical solutions and processes that have helped us internally to service our clients.
What do you think is the most important quality necessary for success?
Relationships. Both within our MSP community, our vendors, and especially our clients.
What are your biggest business challenges?
Managing the ebb and flow of IT projects around our clients growth – while we do our best to ensure that we can schedule to meet expectations, sometimes the volume of projects needed at one time can be difficult to manage. Also, sometimes projects require a wide range of very specific expertise. Being a member of The 20, this is quickly becoming less of a challenge.
What are your areas of focus for 2020?
Microsoft Azure, Windows WVD and Nerdio. We see that these have a huge operational advantage and efficiency versus having workloads onsite. It also helps us scale our clients faster, while ensuring their business continues to have the highest availability for their operations.
What advice would you share with an MSP looking to scale their business?
Stay focused on the relationships I mentioned above and being the IT Department advocate. Unfortunately, due to the nature of the business, with a lot of us being engineers that get too focused on the details, leverage your fellow partners/vendors instead of trying to take the entire pie for yourself. Follow this up by a repeatable IT operational standard and processes that will be clear and focused for your team to support and, most importantly; stable, secure, and protected for your client.
What book are you currently reading?
I travel a lot, so by “reading…” that really means “audio book” for me. This would be Traction by Gino Wickman. I’m actually listening to it again! I will listen to audio books that I have enjoyed, multiple times — that is — if I find the information extremely valuable.
Favorite blogs / podcasts
Honestly, I don’t have any. I spend so much time investigating, reviewing, testing, and reading about various IT solutions and methods. I guess I would say, I read “the internet.”
Interested in becoming a member? Click here for more information!
Meet Lee Mash, Business Development Manager
Today we turn the spotlight on Lee Mash. Lee has quickly become a tremendous asset to the Sales team and The 20.
What do you do here at The 20?
I’m the Business Development Manager, which means I’m in charge of member recruitment. I search for potential MSPs to see if they’re the right fit to join The 20.
Describe The 20 in three words…
Revolutionary, Teamwork, Unique.
As a kid, what did you want to be when you grew up?
I wanted to be an astronaut.
What’s the most challenging thing about your job?
Finding MSPs that REALLY are open to change. Change is difficult, and most people say they’re committed to change — but when it comes down to it, they don’t want to leave their comfort zone. Stepping out of your comfort zone is the only way you’ll grow and excel.
What do you consider your greatest achievement?
Finishing my training and being accepted into the Elite Nahal infantry brigade of Israeli Defense Forces was my greatest life achievement. Our beret march was around 100 miles and I carried almost 100 pounds of gear. Climbing up Masada in full combat gear; carrying the stretcher while watching the sunrise and knowing I finished this trek was breathtaking. A task that I originally thought was impossible, became possible and that’s when I realized YOU can be the greatest barrier to your own success.
What do you think is the most important quality necessary for success?
Self-discipline.
What do you like most about The 20?
The 20 gives every MSP the chance to grow, no matter their size or where they’re at in their business plan. If they have the will and motivation to grow, The 20 enables them to unlock their true potential.
What do you like to do in your spare time? / What are your hobbies?
In my spare time I enjoy working out, playing ice hockey, hanging out with friends, reading, laying on the beach and traveling.
Where are you going on your next vacation?
I am going to Israel, Egypt, and Jordan in May!
What’s your top life hack?
Wake up before sunrise and you’ll be exponentially more productive! I guarantee it!
Interested in working with Lee at The 20? We’re hiring! Check out our Careers page for more info.
Meet Mark Elliott, CEO of 3i International!
Tell us a little about your MSP…
3i International is located in Houston, TX. We have 25 employees and have provided expert IT services since the year 2000. We are awesome at security and managed services, and our mission is to help people be their best by making technology easy and secure. We have a great team and have a lot of fun every day!
How long have you been a member of The 20?
3i International joined The 20 in December of 2018.
Why did your MSP originally look to partner with The 20?
Great question, this is a two-part answer for us. First, we were looking to move upmarket to larger clients and wanted a way to deliver services on a national level where we did not lose control of our customer or have degradation in support by hiring one-off boots on the ground. Secondly, we were having challenges scaling the business, and it kept leading to service delivery issues. Before The 20, we had a great company with talented engineers, and our clients loved our support and personal touch. At our size, we did not have separate teams for the helpdesk and onsite engineers. Every engineer had a seat in the call center, and when needed, they would be sent onsite. This methodology worked well as long as we did not grow. Every time we had major projects or a large new client onboarding, we would have to move resources from the call center to install equipment or onboard new seats. As soon as we reallocated resources from our call center, the level of service that our clients had become accustomed to would fall. We would then move some resources from the field back to call center only to have project deliver suffer. We found our company stuck on a staffing teeter-totter with happy and then unhappy clients. The 20 gave us the ability to truly separate our call center from the onsite and project team, which has been a Godsend. We now have happy clients all the time, not just in between waves of growth.
Tell us about the biggest change in your business since joining The 20.
We are closing more new MRR deals every month with the 20 offering and pitch. Our pipeline has grown with higher monthly recurring opportunities than we had before. The 20’s footprint has allowed us to focus on larger companies with multiple locations in different cities. We have found a real need here as an internal IT department with 500 employees cannot successfully support 20 locations with a couple of engineers. Our customer satisfaction with project delivery is through the roof. The 20’s call center handles the majority of our tickets, so we were able to shift our team around and create a dedicated team focused solely on project delivery. During our growth, we can now provide great support from the call center, our local onsite team, and the project team.
What do you like most about being a member of The 20?
The community is awesome, from weekly accountability calls with other members, the ability to message nationally on Microsoft Teams to find an answer to a tough question, the comradery at quarterly training meetings. It just a strong group of like-minded individuals with 1000’s of years of experience all fighting to make a difference in the lives of their customers and their families. The services The 20 provides encompass most of what an IT company needs to succeed. It is a great offering of tools at a fair price. We were concerned about what our customers would say about the changes, but our customer satisfaction continues to increase since becoming a member.
What do you think is the most important quality necessary for success?
I don’t. I think this question could be answered ten different ways by ten people, and no one would be wrong. You might hear answers like grit, ambition, courage, commitment, willpower, drive, integrity, and on and on, you get my point. So why is it that sometimes you see individuals with these traits fall short of their full potential? I have been at this game for 25 years now, and I know that I possess all of the traits I just listed above. I am moderately successful, debt-free, and can retire comfortably in a few more years. By national standards, I’m in the top 1%, but by no means do I have a yacht or private aircraft. My journey to this point has been a dog fight in a highly competitive market. So, I think great success takes more than character traits as they are table steaks in today’s business climate. I feel to blow it out of the water truly you have to be first, better, or different. I feel the opportunity The 20 has afforded my company compliments my character traits by creating a differentiation that allows me to reach my full potential.
What are your biggest business challenges?
Last year we spent time identifying our weaknesses and threats. Now, last year’s challenges are this year’s opportunities as we have prioritized what we will be fixing and implementing during this calendar year. This year we are working on increasing outbound lead generation to 50 leads per month, implementing an employee training program around culture and function, standardizing our QBR methodology, and executing on a new inbound digital marketing strategy.
What are your areas of focus for 2020?
We are an EOS company, so we will continue to implement and improve our use of the traction tools set. From a top-line perspective, we are focused on growing monthly recurring revenue in the healthcare, legal, AEC, manufacturing, and energy verticals.
What advice would you share with an MSP looking to scale their business?
Identify what’s holding you back, and if you’re willing to fix it, find a business coach or organization with the skill set to help you solve your challenges and hold you accountable. Don’t be afraid to partner with The 20. It is one of the best decisions we have made for our business and the people we support.
What book are you currently reading?
I recently just finished setting my personal goals for 2020, which includes a list of 36 books. Here are the three that I am currently reading in January:
1. The Big Leap – Gay Hendricks. This book is about removing upper limiting beliefs in your personal and business life that keep you from reaching your full potential.
2. The Road Less Stupid – Keith Cunningham. I am reading this book for the second time. Incredible lessons that are easily digestible like fatherly advice.
3. The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter – Michael Watkins
Favorite blogs / podcasts
Chris Voss – The Negotiation Edge
Guy Raz – How I Built This
Interested in becoming a member? Click here for more information!
Meet Misty Kaufman, Cloud Services Specialist
What do you do here at The 20?
I build and maintain strategic partnerships with vendors to better service/support our members!
Describe The 20 in three words…
Innovative, imaginative, resourceful.
As a kid, what did you want to be when you grew up?
I wanted to be a Foley Artist.
What’s the most challenging thing about your job?
Making sure communication flows internally and externally so everyone remains informed and up-to-date.
What do you consider your greatest achievement?
Giving birth to my son!
What do you think is the most important quality necessary for success?
Work ethic. And you have to care about all aspects of your job/position to be successful.
What do you like most about The 20?
The 20 has given me the ability to utilize many skills I have that are not related to my position. I have had the opportunity to bring my ideas to the forefront that have now become standard practice!
What do you like to do in your spare time? / What are your hobbies?
So many hobbies. Mostly I am a musician, but I also make jewelry, knit/weave and turn on a lathe. When I am not doing any of those, I enjoy watching movies and running AV at church.
Where are you going on your next vacation?
New Mexico — we are going to see my husband’s brother.
What’s your top life hack?
Always check your cables first!
Interested in working with Misty at The 20? We’re hiring! Check out our Careers page for more info.
Meet Travis Street, President and CEO of Complete Technology Solutions!
Tell us a little about your MSP…
Complete Technology Solutions (CTS) was founded in 2001 in Muncie, Indiana. I ‘accidentally’ started the company when I was finishing my bachelor’s degree at Ball State University. I was working at Staples at the time and a customer (an elderly lady in her 70s) asked if I would come to her house and setup a computer I sold her. I didn’t see the value of my skills at the time so I traded my labor for a home-cooked meal lol. After I was finished with my work, she gave me a $20 tip and asked if she could give my number out to some of her friends. I didn’t realize how connected she was in the community. The next week I had 10 elderly ladies calling me for computer help! And that was how CTS was started. Since our humble beginning as a one-man break/fix shop, CTS has evolved and grown over the years to a fully-managed IT department service with over 50 staff members, and offering nationwide IT support and consulting services exclusively to the multifamily industry.
How long have you been a member of The 20?
We joined The 20 in the spring of 2018.
Why did your MSP originally look to partner with The 20?
Prior to joining, our company had hit a revenue ceiling for over 5 years that we could not overcome. At the time we did not have a vertical focus. And although we had been working with multifamily companies for close to 15 years, we still supported other local businesses and were competing with many IT companies locally. I wanted to change our direction and offer a service with a vertical focus that was unique and would give us a competitive advantage. I accidentally discovered The 20 while attending a ChannelPro conference in Dallas. After a ‘colorful’ keynote speech by Tim Conkle, I immediately recognized The 20 model was the way to succeed and allow CTS to scale up and grow. I signed up the next day! It was the best business decision I have ever made.
Tell us about the biggest change in your business since joining The 20.
The biggest change in our business since we joined is that we are now 100% vertically-focused. The tools and nationwide footprint of the 20 has given us the freedom to focus on our multifamily specialty and deliver superior all-inclusive service and support to our clients for a predictable, flat monthly fee.
What do you like most about being a member of The 20?
The best thing about The 20 is the camaraderie between the partners. Every member is a great resource and has unique talents and skills they share with the group as a whole.
What do you think is the most important quality necessary for success?
In order to succeed, you gotta put in the work. Hard work, discipline, and determination.
What are your biggest business challenges?
I think I speak for most of the companies out there in saying sales and marketing is always a challenge for an IT company. One of the biggest advantages of joining The 20 is that they became my marketing and sales department and handle it all. This way I can focus on business development and on our vertical.
What are your areas of focus for 2020?
We are focused 100% on multifamily and student housing moving forward. This is a vertical we have been working with for over 15 years and have a wealth of experience. We truly understand the unique needs of property management and development companies which allows us to provide superior service and consulting services to this market.
What advice would you share with an MSP looking to scale their business?
Focus on at least 2 or 3 vertical markets and tailor your service delivery around them.
What book are you currently reading?
I switch between business development books and science fiction books. Currently I’m reading Traction: Get a Grip on Your Business by Gino Wickman, and Bears Discover Fire and Other Stories by Terry Bison (one of my favorite science fiction writers).
Favorite blogs / podcasts
Multifamily Matter Radio Show. I love listening to this show to stay on top of the latest trend and information in the multifamily industry.
Interested in becoming a member? Click here for more information!
What do you do here at The 20?
I am a Senior Tier 1 Support Technician.
Describe The 20 in three words…
Innovative, supportive, and rewarding.
As a kid, what did you want to be when you grew up?
A fighter pilot (Top Gun and Independence Day were my favorite movies)!
What’s the most challenging thing about your job?
Getting my monitors to align correctly on the mounting bracket.
What do you consider your greatest achievement?
I once ran a mile in under 7 minutes.
What do you think is the most important quality necessary for success?
Eagerness. One must be eager to relentlessly pursue his or her goals regardless of the circumstances.
What do you like most about The 20?
I enjoy having access to the abundance of knowledge shared by all the smart folks on the support desk.
What do you like to do in your spare time? / What are your hobbies?
I love rock climbing. It combines physical activity with the great outdoors and there’s nothing much better than that. I’m also very into music and regularly play guitar. Video games and ‘nerding-out’ on computer parts/other gadgets are also common pastimes.
Where are you going on your next vacation?
No plans yet, but hopefully somewhere cold with lots of mountains and trees.
What’s your top life hack?
A simple inventory of what you’re grateful for when you’re feeling down can often correct that sour mood (this may be a boring life hack, but IMPORTANT nonetheless)!
Interested in working with David Albert at The 20? We’re hiring! Check out our Careers page for more info.
We find company names and how they were arrived at to be fascinating.
Amazon for example was originally “Cadabra,” intended as a reference to the word “abracadabra.” But CEO Jeff Bezos’ first lawyer pointed out that the reference was too obscure and that, “when you were on the phone, people sometimes heard ‘Cadaver’ instead.” So, Bezos started paging through the “A” section of the dictionary. At the time, website listings were alphabetized, so he wanted a word that started with “A.” When he landed on the word “Amazon,” the name of the largest river on the planet, he decided that was the perfect name for what would become the world’s largest bookstore.
As for our members, we thought we would go around the horn and ask how some of them landed upon their company names. We got some really great answers, so please enjoy! Perhaps if you’re looking to start your own business, some of these will serve to get the creative juices flowing!
We started over a decade ago as I was working as a systems admin at an education service center. In Texas, there are 20 education service centers that provide various services to school districts. During this time, I started working with smaller school districts outside of my normal job as a side gig. Eventually, I had so much side work that I decided to leave the education service center and pursue my own company full time. I really liked the idea of “synergy.” I also wanted to incorporate ISD (Independent School District) into the title, so ‘SynergISDic’ really seem to make sense.
Wolves are my favorite animal and I’m in Montana — so that sounded cool and was unique.
My advice? Always find the domain first, THEN name the company. I wanted a name that sounded corporate, ‘techy,’ and represented what we do. I’ve also always loved the Art Deco era of exploration: graceful and bold design, rich textures and materials, a massive explosion of technology and communication, and adventure. After all, that’s when Raiders of the Lost Ark takes place. Who doesn’t love that? ‘Stratoliner’ and ‘stratofortress’ were coined in the Art Deco era. ‘Strato’ is latin, relating to ‘layers,’ ‘spreading,’ and ‘cloud.’ ‘Cent’ literally means 100, but it is also heard in words like ‘magnificent’ and ‘luminescent.’ In Latin, ‘ent’ is applied to adjectives to make them into nouns or verbs. For me, adding ‘cent’ to the end was to imply knowledge, and the word put together was intended to mean ‘cloud knowledge’ — but I also love the alternate meanings of 100 layers and spreading knowledge. It all works perfectly.
We were formed over 33 years ago, and so in the dial-up days, there was no email or web. The Yellow Pages were big. We were selling Computer Aided Design software (CAD), and so ‘B’ comes before ‘Computers,’ ‘CAD’ or ‘Consulting’ in the Yellow Pages
. I liked ‘bolder’ because it represented ‘new,’ ‘innovative,’ and ‘different.’ And we were at the top of the listings.
I launched my business at a full sprint and was very busy before I even retired from the Navy. Windows 95 was such a flurry of business. One thing I noticed was that there was a real struggle with adopting Windows 95
and LAN technology and a lot of “computer guys” were sloppy and did shoddy work. Often times I was sent in after someone else and would do something in 30-45 minutes that the last guy took 4 hours to do, and it wasn’t even done right! This pattern seemed to continue and I had a knack for getting things done right the first time. So, I came up with ‘Just Right’ because a lot of these businesses absolutely hated it when they would have to get work redone.
‘Managed IT Systems’ just fit. While working in a break-fix role for another company, I knew there had to be a better way. I heard rumblings of managed networks and thought it sounded like a great idea for IT. In 2004, I learned I wasn’t alone and there was a movement starting. I wanted to offer managed IT to my clients and luckily the name was available.
Based on my initials… but it sounds so smooth! Could also be ‘Computer System Professionals’ or ‘Cloud Service Provider.’ It was fate.
It honestly was a slip of the tongue. I was looking at doing wireless connectivity for hotels and a friend of mine trying to say ‘concierge’ said ‘com-cierge’ instead. Thus, it was born. ‘Com’ also being for ‘computers,’ ‘communications,’ and ‘common sense.’
In our service area there was a lot of slow providers. When we started, business people still used phonebooks a lot to find providers. We wanted to be the first one listed. So how do you promote faster service and have a top listing in alphabetical order? You brainstorm. If it weren’t for old marketing ideas and a client-based need to market for, we would have a different name.
We had left a franchise with a catchy name and wanted to make sure that the new name stuck as well. After many weeks of soul searching, conference calls, and narrowing down ideas, we finally came up with something catchy and created our tagline, “We manage your technology so your business doesn’t croak.” Also, as some may know, ‘frog’ stands for ‘Fully Rely On God,’ which ‘Works’ for us.
I had 14 hours from when I was first informed my services would no longer be needed at my former company to the next morning when I needed to have an email and a ‘real’ company name for the benefit of three clients I might be taking on. Being the really expressive and creative type, I came up with ‘Peterson Technology Group’ in about an hour, using my last name and knowing we would work with ‘technology.’ I added ‘Group’ so I didn’t look small, even though it was me and one sub-contractor.
The UNI is spelled out U-N-I and refers to ‘you and I,’ meaning, ‘we’re in this together, let’s find a solution.’
There are many businesses with names that specify their area of expertise with “works” appended to it… much like the ‘Water Works’ property in the Monopoly game. I was teaching at the local technical school in 2014, and a local computer shop decided to close after more than 15 years in business. The stars aligned: it presented a very low financial risk, and I had a student ready and willing to run the shop (she had previously worked there for a long time). Knowing that I didn’t want my own name in the business name, it really just popped in my head on the way to work one morning: ‘Tifton Tech Works.’ At the time, it was perfect — it didn’t limit us to anything specific. If it’s tech, we make it work.
When we started in 2007, I kept getting referred to as ‘computer geek’ or ‘computer nerd’ and it drove me crazy. Mainly, it was because people had this negative connotation of what tech people were like: nerdy, geeky, ill-mannered, unkempt. I knew this was far from the truth. I wanted a name that my staff and I could adopt that described who we were but was still fun and a little tongue-in-cheek. We handled more than just ‘computer repair.’ We were IT specialists. We worked with personal computers, phones, networks, audio visual, home automation, business environments, security, and so much more. Basically, anything tech-related we gravitated toward. We were techies, tech enthusiasts, we’re… ‘tech junkies.’ The name stuck.
So there you have it! A little insight into how our members came up with their identity!
Are you interested in becoming a Member of The 20? Click here for more information!
Employee Spotlight: Matt Mariaux, Support Desk Team Lead
What do you do here at The 20?
I am a Support Desk Team Lead, which makes me a bit of a catch-all. I try to provide auxiliary support in a variety of ways like acting as a resource, investigating service delivery issues with Zach, monitoring call and ticket flow, as well as tracking data for optimizing efficiency. I help out where I can.
Describe The 20 in three words…
People who help computer.
You know, I think I biffed that one…
As a kid, what did you want to be when you grew up?
A Private Investigator. I grew up loving the Sherlock Holmes stories. I used to set up “crime scenes” around the house and question my whole family while writing down notes in my composition book. I was the best fake crime solver in the neighborhood.
What’s the most challenging thing about your job?
Sometimes you have to have tough conversations with people. I want to challenge techs when a ticket didn’t quite go as well as we’d like to see. That’s not always an easy chat, but it’s necessary to keep everyone at their best. Fortunately, they don’t hear all the quiet cursing coming from my desk beforehand. Or maybe they do. I don’t know.
What do you consider your greatest achievement?
Probably ‘Doctor of the Peggle Arts’on Xbox 360. It took a long time.
What do you think is the most important quality necessary for success?
Success is sort of a moving target, isn’t it? I prefer to focus on goals. If you want to achieve something, you have to put in on paper. You don’t truly know or understand anything unless you can write it down. So do that.
What do you like most about The 20?
I’ve really enjoyed seeing the growth and the changes that come with that growth. It’s nice to look back every once in a while and think, ‘I remember when…’
What do you like to do in your spare time? / What are your hobbies?
I’m an actor part-time, though I haven’t worked much lately. I’m also a bit of a film buff and have a totally not unhealthy love of video games.
Where are you going on your next vacation?
I was thinking I might find a small town somewhere I can drive to. I’d interview people and research the town’s history and quirks so that I could write a profile on the place. I might not even try to sell it. It’d really just be to unwind while focusing on a new challenge.
What’s your top life hack?
Did you know you can get blood out of clothing if you soak it in Hydrogen Peroxide? That probably makes me sound like a serial killer, but I just learned it recently and I thought it was cool!
Interested in working at The 20? We’re hiring! Check out our Careers page for more info.
MSP Spotlight: Meet Bill Whelden, President and CEO of Rx-IT
Tell us a little about your MSP…
Rx-IT started in 1999 with one client; just barely large enough for me to make a go of it. That was a 35-seat law firm — they owned me and they knew it. It was a really good feeling to get enough clients so they didn’t own me anymore. I was highly motivated! It was a better feeling bringing on the first hire so I didn’t have to do everything for everyone all the time. Up until then, I used to joke that my girlfriends name was ‘Palm Treo.’
How long have you been a member of The 20?
We’ve been in The 20 just over 3 years now.
Why did your MSP originally look to partner with The 20?
I went to some channel event back in early 2016. As I recall, someone invited me to a party. There was a man there. He talked and cussed a lot. Some called him ‘MSP Holy Man’ others called him ‘IT Prophet.’ He said to me, ‘Come, eat, be at peace and drink Tito’s.’ The next morning I woke on the sofa in the lobby of the hotel. I had a signed contract with The 20 and a one dollar bill stapled to my shirt collar.
Seriously, we spent a good number of years bumping our heads on the ceiling, we just couldn’t grow past a certain point. I was getting tired, really tired; burned out you might say. We were looking for a way to scale and grow the business. We knew we needed a good help desk but we also knew that peer guidance and a wider knowledge base were just as important. When we found The 20, it seemed to fit like a comfortable shoe.
Tell us about the biggest change in your business since joining The 20.
We’ve almost tripled our revenue in just over 36 months!
What do you like most about being a member of The 20?
The community. There are many communities within the channel but nothing quite like this.
What do you think is the most important quality necessary for success?
Motivation.
What are your biggest business challenges?
Our biggest challenge right now is learning how to better prioritize and keep what’s truly important in front and center. It’s amazing to me that I will find myself mindlessly organizing my sock drawer when there are so many other things to do, so many opportunities in front of us. Motivation and organization are things we always strive to keep in focus.
What are your areas of focus for 2019?
Profitability and growth.
What advice would you share with an MSP looking to scale their business?
Partner with The 20!
What book are you currently reading?
I am re-reading How to Stop Worrying and Start Living for the umpteenth time.
Favorite blogs / podcasts
My favorite blog is ‘The Negotiation Edge’ by The Black Swan Group
Interested in becoming a Partner? Click here for more information!
by Joseph Landes
Businesses of all sizes are looking to move their IT infrastructure to the cloud and the most important choice to make when doing so is finding a great IT provider who will have your best interests in mind on this journey. Promises will be made about capabilities and expertise, but it is important to keep your eye on three important things to ensure your Managed Services Provider is committed to helping you transform your IT infrastructure to the cloud.
Recommending Best in Class Products
Nothing else matters if a vendor’s product is not best-in-class and it is why so many vendors lose business in the competitive cloud ecosystem. There are too many other competitive solutions combined with somewhat low switching costs to settle for something that is not phenomenal and brings massive value to your business. When moving to the cloud, does the technology provider have a strong track record of performance? Do they have the infrastructure to scale with you as your company grows? A good sign that it is time to look elsewhere is if the product your partner is offering can’t pass a basic Proof of Concept or is just feature-poor relative to other comparable solutions. This is why I strongly recommend Microsoft Office 365 and Microsoft Azure as the core building blocks for any company’s initial foray into the cloud. No other company has invested so much into empowering businesses of all sizes to do more than Microsoft.
Adding Value to Your Business
My former CEO of Microsoft, Satya Nadella, often says that a company’s past success does not define or predict their future. That each day your partner needs to come in and continue to win your business anew. This lesson holds great relevance in the burgeoning cloud ecosystem with so many vendors, replacement options, and new technologies emerging daily. The day your partner started working with you is the day the clock started ticking on their need to constantly create value that accrues to your business. The technologies they choose must help position you as a thought leader in front of your customers. They need a clear Conditions of Satisfaction that defines their relationship with you and there needs to be regular check-ins to make sure your business is growing as result of the relationship.
Driving Down Your Cost
The cloud ecosystem is a competitive space. New technologies continue to emerge with even more powerful functionality than in months prior. Startups are being born by the hundred and thousands in the cloud and the need to maintain on-premises hardware in your office is a thing of the past. One would think that while the technology gets better, it would be more expensive to move the cloud. But it is quite the opposite! Business have increasingly been able to take advantage of economies of scale the large cloud providers like Microsoft has achieved in order to drive their costs down dramatically. In the past, a company would have to shell out many thousands of dollars to buy a server and amortize that cost over time. Now the model is consumption-based, and you only need to pay for what you use just like the electricity in your home. Moving to the cloud has a number of benefits for your business—and one significant one is driving down the cost of IT.
Moving one’s IT infrastructure to the cloud should be a near-term goal of every business. Putting off the decision to digitally transform your business could be costing you customers and making you less competitive. The time to move is now and we look forward to partnering with you on this exciting journey.
Joseph Landes is the Chief Revenue Officer of Nerdio — an exciting cloud startup in Chicago that helps Managed Service Providers build cloud practices in Microsoft Azure. Prior to joining Nerdio, he spent 23 years at Microsoft leading high-performing international sales and marketing teams and helping businesses of all sizes move to the cloud. He has travelled to 108 countries and is attempting to read every NY Times Notable Book ever published.
