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Cole and McFerran honored as 2020 Women of the Channel

The 20, a leading business development group for managed service providers (MSPs), announced today that CRN®, a brand of The Channel Company, has named Ciera Cole, Chief Experience Officer, and Crystal McFerran, Chief Marketing Officer, to its prestigious 2020 Women of the Channel list. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers, and other IT organizations.  


“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.” 


Ciera Cole has supported the CEO across both The 20 and its sister company, Roland Technology Group, over the past 6 years and was essential in helping build the organization from the ground up. As CXO, Ciera drives a unified experience at The 20 for retention, growth and satisfaction. Ciera studied business at Baylor University and later received her MBA from Southern Methodist University while working full-time at The 20. Click here to view Ciera’s WOTC profile. 


Crystal McFerran has been critical in her leadership of The 20’s strategic planning, demand generation activities, and go-to-market execution for managed service provider members. She is an accomplished marketing professional with over 15 years of experience in B2B marketing, demand generation, marketing communications, lead nurturing, content strategy and multichannel marketing for the IT industry. Click here to view Crystal’s WOTC profile. 


The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online at 


About The 20 

The 20 is an exclusive business development group for Managed Service Providers (MSP) aimed at dominating and revolutionizing the IT industry with its standardized all-in-one approach. The 20’s robust RMM, PSA, and documentation platform ensures superior service for its MSPs’ clients utilizing their completely US-based Help Desk and Network Operations Center. Extending beyond world-class tools and processes, The 20 touts a proven sales model, a community of industry-leaders, and ultimate scalability. For more information, visit 

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About The Channel Company  

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.   

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Copyright ©2020. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved. 

The Channel Company Contact: 
Jennifer Hogan
The Channel Company